Senior Marketing Manager Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

• Lead and support seasonal and annual Sportstyle marketing plans aligned with business objectives
• Manage execution of product launches, campaigns, fashion and streetwear collaborations, and retail activations
• Drive consumer-focused storytelling across digital, social, retail, and experiential channels
• Own day-to-day project management for assigned category and franchise initiatives, ensuring timelines, milestones and deliverables are met
• Act as a key cross-functional point of contact for assigned initiatives, ensuring alignment across Product, GTM, Creative, Production and Marketing teams
• Support regional and channel marketing teams with clear tools, guidance and content to enable effective implementation of global seasonal franchise strategies
• Monitor campaign performance and optimize plans based on insights and KPIs
• Coach and develop junior team members and foster collaboration.

• 4-6 years of experience in category marketing, brand marketing or integrated marketing within fashion, lifestyle or streetwear categories
• Experience supporting the development of seasonal or annual category marketing plans
• Strong project management skills with the ability to manage multiple work streams, stakeholders and timelines
• Hands-on experience working with creative assets, sell-in tools, and seasonal marketing deliverables
• Strong collaboration skills and comfort working in a cross-functional, global marketing environment
• In-depth knowledge of the fashion industry and landscape
• Passion for social and digital media
• Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people
-with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.