Media Communications & Analytics Manager; f​/m​/d

Job Description Summary
-Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.

-Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. Job Description Sandoz continues to go through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. As we continue down this new and ambitious path, unique opportunities will present themselves, both professionally and personally. Join us, the future is ours to shape!

The position is responsible for the development, implementation, and optimization of integrated media and touchpoint strategies for Sandoz OTC brands across all relevant channels. The objective is to increase marketing and media efficiency through data-driven decision-making, modern analytics, and the continuous advancement of media, data, and technology solutions to support the sustainable growth of the OTC brands.

• Development and implementation of integrated media, communication, and touchpoint strategies for defined brands, products, and projects across all relevant channels (e.g., TV, video, audio, print, digital, social media, SEA) to achieve the brand and business objectives of the HEXAL OTC brands and the OTC portfolio of the 1 A Pharma umbrella brand.
• Derivation and management of cross-channel media investments based on market, performance, and business data as well as media effectiveness and ROI analyses.
• Continuous optimization of the media mix, audience targeting, channel strategies, and advertising asset performance to maximize reach, attention, and business impact.
• Management and evaluation of external media, digital, and analytics agencies and ensuring effective collaboration to achieve defined business and marketing objectives.
• Monitoring relevant market, consumer, media, and technology trends and identifying and implementing innovative communication approaches and new media solutions.
• Further development of cross-channel digital and social media approaches in close collaboration with agencies and internal stakeholders.
• Contribution to the further development of the marketing and media measurement landscape through reporting, dashboard, and analytics solutions to generate business insights.
• Close collaboration with internal stakeholders (including Brand Management, Sales, Trade Marketing, and E-Commerce) to provide media and analytics expertise.
• Contribution to the evaluation of media, platform, and technology partnerships as well as pilot projects and innovation initiatives.

• Market share and market share development of media-supported OTC brands and products
• Cross-channel optimization of the media mix against defined ROI targets
• Achievement of defined media KPIs for target audience reach, efficiency, engagement, and quality
• Timely planning, implementation, and optimization of media activities based on relevant performance and business KPIs

• Successfully completed degree in business administration, media management, communications, or a comparable qualification
• Business-fluent English and German

• Several years of professional experience in media strategy and planning (traditional, digital, mobile) at a consumer brand company or a reputable media agency
• Experience managing external agency partners and collaborating with cross-functional teams
• Experience using marketing, media, or performance data to derive actionable recommendations

• Sandoz compensation is determined by job level, qualifications, niche skills, experience, and location within company salary…