Marketing Manager, Austria and Switzerland

The Marketing Manager is responsible for designing strategic, overall event marketing programmes that deliver participants against budgeted attendance targets, and for creating quality, engaging communications that both enhance the athlete experience and grow the positive impact of the brands. The role is an innovative, results-driven position offered as a fixed-term maternity cover running to the end of 2027, reporting to the Senior Regional Marketing Manager EMEA and based in the Liederbach, Germany office.

The post holder collaborates with many stakeholders, including the race director, country and regional management, and the global and EMEA Marketing teams, to drive registrations efficiently and creatively.

• Create comprehensive, strategic marketing plans that successfully meet volume and profitability targets and manage their implementation.
• Manage a country-specific marketing budget and make recommendations on the allocation of budgets and activities to meet registration and participant satisfaction goals.
• Plan and facilitate media buying and creative development for traditional media, in addition to digital advertising and new media placements.
• Forge partnerships with local stakeholders including media, federations, sponsors and industry peers.
• Participate in host city stakeholder management, facilitate associated marketing obligations and support the Operations team with community liaison and communications.
• Work closely with functional leads within the EMEA and Global Marketing teams and Regional Operations teams, monitoring current and historical deployment of marketing channels to identify trends and synthesise new ideas into marketing plans and event executions.
• Develop a keen understanding of regional and local markets.
• Develop content, campaigns and social media accounts for the portfolio, and develop and execute media and PR plans to achieve positive brand and event coverage for the country.
• Facilitate event weekend media, PR and social media schedules to output high-quality content and endorsements.
• Seek opportunities for brand marketing, lead generation and athlete development in collaboration with the broader marketing team.
• Contribute to a positive, inclusive and respectful team environment by demonstrating professionalism, accountability and collaboration, acting as a culture carrier onsite and offsite and embracing IRONMAN's athlete-first BE ICONIC mindset.
• Demonstrate adaptability and a continuous improvement mindset, communicating openly and constructively with teammates and cross-functional partners to support efficient execution and problem solving.

• Highly motivated, innovative and results-driven individual.
• Ability to collaborate with many stakeholders, including the race director, country and regional management, and the global and EMEA Marketing teams.

The IRONMAN Group's purpose is to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement.