Campaign Marketing Specialist

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

The Campaign Marketing Specialist supports the local implementation of Play Station's global and local marketing priorities across Brand, Hardware, Exclusive Games, Third Party games, Peripherals and Services in Germany, Austria and Switzerland. Working closely with Campaign Managers and the wider marketing team, you will coordinate campaign tasks, localisation, assets, timelines, reporting and day‑to‑day delivery so that campaigns are accurate, relevant to local audiences and delivered on time.

• Support Campaign Marketing Managers across the campaign lifecycle, from audience insight and agency briefing through localisation, multichannel execution and post-campaign evaluation.
• Maintain campaign plans, timelines, status updates, deliverable lists and approval trackers, following up with contributors to keep work on schedule.
• Coordinate the localisation, adaptation, quality checking and delivery of global campaign assets and product information for the GSA market.
• Work with Global Brand Marketing teams to gather campaign materials, share local requirements and circulate relevant information to internal teams.
• Prepare inputs for agency briefs and coordinate day‑to‑day follow‑up with creative, media and other agency partners under the direction of the relevant Campaign Marketing Manager.
• Support the development and timely delivery of campaign materials for retail and other channel partners.
• Help ensure that Play Station brand and game IP assets follow relevant brand guidelines and complete the required approval processes.
• Gather existing player insights, local market context and competitor activity, and turn the information into clear summaries for campaign planning.
• Support the local implementation of global Third Party marketing partnerships and coordinate agreed deliverables with internal and external partners.
• Prepare regular and ad hoc campaign status reports for local, regional and global stakeholders.
• Support post‑campaign analysis by collecting results, campaign outputs, learnings and performance against agreed objectives and KPIs.
• Provide campaign administration support, including budget tracking, purchase requisitions and purchase orders, invoice follow‑up, open commitment checks and forecast inputs.
• Support the local age‑rating process with the USK, including preparation of submission materials and forwarding test results to the relevant global teams.
• Participate in local and regional working groups and represent player needs when coordinating assigned campaign tasks.

• At least 2+ years experience gained in marketing, campaign management or an agency environment, ideally for a consumer‑facing brand.
• Strong organisational and project coordination skills, with the ability to manage several tasks, prioritise work and adapt when requirements change.
• Clear written, verbal and presentation skills, with professional fluency in German and English.
• High attention to detail and a reliable approach to timelines, documentation and approval…