Head of B2B Marketing & Product Marketing; f​/m​/d

Full-time

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future:
To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

As Head of B2B Marketing & Product Marketing
, you will lead the development of our B2B marketing activities, bringing together product marketing, go-to-market strategies, demand generation, and sales enablement into an integrated commercial approach.

You will translate complex products, platform features, data, and AI-related topics into clear customer benefits and compelling stories
. Working closely with Sales, Customer Success, Product, and Digital Sales, you will ensure that marketing makes a measurable contribution to sales pipeline and revenue growth
.

• You develop and own our B2B marketing strategy across relevant business types and customer segments
• You develop positioning,
  value propositions, and messaging frameworks for our products and solutions
• You lead
  go-to-market planning for new products, features, and offerings in close collaboration with Product and Sales
• You build demand generation programs through campaigns, content, webinars, events, and digital customer journeys
• You develop a scalable
  sales enablement system including sales decks, one-pagers, battle cards, case studies, and other sales-related assets
• You systematically strengthen customer proof through references, testimonials, use cases, and best practices
• You manage relevant funnel KPIs, from leads and opportunities to measurable pipeline contribution and revenue impact
• You support our
  webshop and Digital Sales through messaging, content, campaigns, and demand generation initiatives
• You develop scalable B2B marketing programs that can be adapted and activated across international markets
• You prioritize budgets and resources while leading and developing the B2B marketing function
• You ensure close alignment and collaboration between Marketing, Sales, Customer Success, and Product

• Several years of experience in B2B marketing, product marketing, or demand generation
  , ideally in a SaaS, software, platform, or technology environment
• Proven experience in
  positioning, value propositions, go-to-market strategies, and sales enablement
• Experience in demand generation and managing marketing performance based on pipeline and revenue KPIs
• Strong understanding of complex digital products and the ability to translate technical complexity into clear customer benefits
• Experience working closely with Sales and Product teams
• Experience with CRM, marketing automation, lead management, and analytics
• Leadership experience and a passion for developing people, teams, and organizational structures
• Strong strategic thinking combined with a hands-on mentality
• Industry knowledge in tourism, destinations, outdoor activities, or hospitality is a plus,…