Technical Sales Engineer

Technical Sales Engineer

Department: Sales

Employment Type: Permanent

Location: Geislingen, Germany

Reporting To: Operations Manager

Role Overview

As part of its international expansion, BOLAB Systems GmbH is seeking a Technical Sales Engineer to establish and grow its customer base in Germany, based in Geislingen. The successful candidate will play a pivotal role in generating new business, building strong relationships with prospective clients, and creating awareness for BOLAB’s solutions in signal and power electronics testing. The ideal candidate combines strong sales acumen with a solid technical background in power electronics.

• Drive the development of BOLAB’s customer with a primary focus on new customer acquisition.
• Identify, target, and qualify new sales opportunities within key industries such as automotive, aerospace, and research institutions.
• Promote BOLAB’s product portfolio, including power electronics test systems, through technical presentations and direct sales activities.
• Develop and execute a structured sales strategy.
• Build and maintain long-term relationships with key decision-makers and technical stakeholders.
• Provide pre-sales support including solution proposals, technical documentation, and pricing.
• Represent BOLAB at industry events, trade shows, and customer visits.
• Establish the local sales structure and provide input into the future growth of BOLAB
• Monitor market trends, competitor activity, and customer feedback to inform product and strategy development.
• Report regularly on sales pipeline, performance, and market insights to the BOLAB leadership team.
• Achieve monthly, quarterly and annual sales and profit targets.
• Provide all necessary support and assistance to the Sales Offices.
• Develop productive relationships with all major customers and key accounts.
• Ensure maximum long-term expansion of business, taking account of specific local market conditions.
• Develop distributor network as appropriate. Ensure long term business relationship with business partners.
• Identify and develop new market opportunities for all product groups.
• Set up new channels to market.
• Resist competitor competition.
• Provide regular and detailed market intelligence reports on competitor activity & products and new & changing customer requirements.
• Accurate forecast of sales
• Analyse market for new applications and opportunities.
• Identify appropriate seminars/exhibitions for the Company to be involved in. Participate as required.

Qualifications, Knowledge, Experience & Behaviours

• Bachelor’s degree in Electrical Engineering or related field, ideally with a focus on Power Electronics.
• Professional experience in B2B technical sales or business development.
• Proven ability to independently develop new customer relationships and open up new markets.
• Strong understanding of power electronics systems or automated test equipment (ATE).
• Excellent communication, presentation, and negotiation skills.
• High degree of self-motivation, entrepreneurial thinking, and ability to work autonomously.
• Fluent in English and German
• Experience working with international teams and in cross-cultural environments.
• Proficiency in Microsoft Office and CRM systems (e.g., Salesforce or similar).
• Willingness to travel frequently

Other

• Based in or willing to relocate to a commutable distance to Geislingen, Germany
• Valid German work authorization and driver’s license required

We expect a high level of performance, but we also offer more than just a salary. At BOLAB, you can unlock your full potential while working with a team who values your contibrutions.

Here’s what we offer:

• Permanent contract: Enjoy long-term job security with an indefinite employment contract.
• Varied and challenging work: En…