Head of Sales - Germany

Just Food Company is on a mission to build a healthier, safer, and more sustainable food system—starting with what’s on your plate. From pioneering plant-based eggs to making real meat without slaughter, we’re reimagining the future of food in ways that are better for people and the planet.

We’re a lean, passionate team of scientists, chefs, engineers, and operators who believe that doing hard things well can make a meaningful difference. We’ve brought groundbreaking innovations to market, like Just Egg and GOOD Meat, and we’re just getting started.

If you’re excited by big challenges, real impact, and the chance to shape what the future tastes like—we’d love to meet you.

Just Food Company is looking for a commercially driven, entrepreneurial Head of Sales, Germany to lead the growth of our portfolio of plant-based products across the German market.

This is a hands-on sales role for someone who knows how to build a market — not simply manage one. You will own our commercial growth in Germany across retail and food service, growing existing customer relationships while actively identifying, pursuing, and closing new business.

You will sell directly to strategic customers while also working through brokers, distributors, and other commercial partners where appropriate. As our senior commercial leader in Germany, you will also serve as an important bridge between our U.S.

-based leadership team and the German market, helping us translate global commercial priorities into strategies and approaches that work locally.

The right person combines strong relationships and knowledge of the German food industry with a builder mentality: comfortable operating independently, creating structure where it does not yet exist, and personally doing the work required to turn opportunities into revenue.

• Own the sales strategy, revenue plan, pipeline, and commercial performance for Germany across retail and food service.
• Manage and grow existing customer relationships while developing a strong pipeline of new accounts and distribution opportunities.
• Personally lead the sales cycle from prospecting and customer presentations through commercial negotiation, launch, and ongoing account management.
• Develop relationships with key German retailers, food service operators, wholesalers, distributors, and other strategic partners.
• Identify the right route-to-market by customer and channel, including determining where direct selling versus brokers, agents, distributors, or other partners will be most effective.
• Manage and hold external brokers and commercial partners accountable for pipeline development, execution, and results.
• Negotiate pricing, commercial terms, promotional programs, annual agreements, and other customer arrangements.
• Develop a deep understanding of customer needs, competitive dynamics, category trends, and opportunities for Just Egg and Just Meat within the German market.
• Partner closely with U.S.
  
  -based leadership and cross-functional teams including Marketing, Operations, Product, Regulatory, Quality, and Finance.
• Provide clear, candid market insight to global leadership and help adapt U.S. strategies and expectations to the realities of doing business successfully in Germany.
• Maintain disciplined pipeline management, forecasting, customer planning, and reporting.
• Represent Just Food Company with customers, partners, industry organizations, trade shows, and other relevant events.
• Build the foundation for continued commercial growth in Germany and, as the business evolves, help determine the appropriate future sales structure and resources.

• Significant commercial experience in the German food, beverage, or consumer packaged goods industry, with a strong track record of generating…