EMEA Marketing Lead, DX

Overview About DX

DX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, Git Hub, BNY, Xero, and many more. Our business has scaled profitably and grown rapidly—tripling annual recurring revenue in the last several years.

DX recently closed on its acquisition by Atlassian. By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.

What we value at DX

Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc.,

but what we can control is doing our jobs at the highest level possible.

Working at Atlassian

Atlassians can choose where they work—whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

DX is already in EMEA. This role is about expanding our reach and presence in the region.

We're looking for an EMEA Marketing Lead to own DX's presence in the region. This role needs to be the connective tissue between our EMEA market and the rest of DX marketing: translating what's landing and what we need to do differently to win in the region. That means knowing the target accounts, partnering closely with AEs, and building the right mix of plays to reach the right people.

This is a founding-marketer role: someone with experience who can figure out what needs to happen, then make it happen.

Accounts & field partnership

• Maintain a working view of target accounts in the region—who's in them, what campaigns have reached them, and where they sit in the pipeline

• Partner with AEs to build account engagement plans: identify the right contacts, match programs to buying stage, and ensure every priority account is getting reached with something relevant

• Execute the plays that bring those plans to life—executive round tables, CxO dinners, partner-led motions, direct mail, personalized digital campaigns, 1:1 ABM touches, or whatever else the account needs

Messaging & market intelligence

• Be the voice of EMEA inside the marketing org. Bring back what you're hearing from customers, AEs, and partners so global programs reflect what's actually happening in the region

• Review existing ads, emails, and campaign assets alongside demand gen and push for changes that make them work in-region: language, cultural context, proof points, positioning

• Identify gaps in case studies, product marketing, and website content that limit regional resonance—and make sure the right teams know about them

Events & executive programs

• Work with the events team to ensure DX has the right presence at the right events in EMEA— and support that presence directly, whether that means running a booth, hosting a side event, or shaping on-site activations

• Run use-case-led executive programs (round tables, CxO dinners, invitation-only events) that bring the AI transformation story to senior decision makers in the region

• Partner with Events and Events Content Managers to recruit executives at target accounts as attendees or speakers

• Design regional ancillary programming around global moments (TEAM, Team on Tour) that turns brand…