Sr Retail Marketing Manager

Senior Retail Marketing Manager EMEA – HOKA

At Deckers Brands we don't just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practices and socially responsible operations. How we continue this journey is down to our global team across our brands (UGG, HOKA, Teva and Koolaburra by UGG). No matter where you are based within our team, we are committed to helping our people thrive.

We offer a generous employee benefits package, as well as health, wellness, and career development support.

As the Senior Retail Marketing Manager for HOKA EMEA, you will play a critical role in shaping and elevating HOKA's retail brand experience across our rapidly expanding Direct-to-Consumer retail landscape throughout Europe. We are looking for someone to join us in Amsterdam, Munich

At Deckers Brands we don't just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practices and socially responsible operations. How we continue this journey is down to our global team across our brands (UGG, HOKA, Teva and Koolaburra by UGG). No matter where you are based within our team, we are committed to helping our people thrive.

We offer a generous employee benefits package, as well as health, wellness, and career development support.

As the Senior Retail Marketing Manager for HOKA EMEA, you will play a critical role in shaping and elevating HOKA's retail brand experience across our rapidly expanding Direct-to-Consumer retail landscape throughout Europe. We are looking for someone to join us in Amsterdam, Munich or Dusseldorf.

You will lead the development and execution of integrated retail marketing strategies that drive consumer traffic, strengthen brand storytelling, and support commercial growth across all HOKA retail touchpoints. Acting as the strategic lead for retail marketing, you will translate global brand campaigns, seasonal priorities, and product stories into compelling and locally relevant consumer experiences.

Your work will directly influence how consumers experience HOKA in-store, creating meaningful connections between our brand, our products, and the communities we serve.

You will collaborate closely with Retail, Visual Merchandising, CRM, Paid Media, Merchandising, Sales, Events, Social and Digital teams, along with regional and local marketing stakeholders, to deliver seamless and elevated omnichannel consumer experiences.

We're looking for a strategic, commercially minded retail marketing leader who thrives in a fast-paced environment and is passionate about building unforgettable consumer experiences through premium retail.

• Own the seasonal and annual retail marketing strategy across EMEA, ensuring alignment with global brand priorities, go-to-market calendars, and commercial objectives.
• Develop and execute impactful retail campaigns, product launches, store openings, and key brand moments across HOKA retail environments.
• Collaborate with Visual Merchandising, Creative and Brand teams to deliver premium retail storytelling and engaging consumer journeys.
• Drive store traffic, consumer engagement and loyalty through activations, events,…