General Manager Germany

Our Client is a fast-growing international consumer business operating in a highly competitive retail environment across Europe. Through an integrated omnichannel model combining company-owned stores and e-commerce, the Company delivers innovative products and solutions to millions of consumers while continuously expanding its market presence.

The business is entering an ambitious new phase of growth where Germany represent its key strategic priorities. While the Company has already established a strong footprint, it now aims to accelerate expansion, strengthen its market position, and further develop its omnichannel capabilities in one of Europe's most demanding and competitive consumer markets.

The Role:

As General Manager Germany, you will take full P&L responsibility for the Company's operations leading a business that combines retail, e-commerce and omnichannel sales. You will define and execute the commercial strategy, accelerate business growth, and lead the next stage of organizational transformation. This is a highly entrepreneurial leadership role requiring a commercially driven executive who understands the local consumer, knows how to compete successfully against other market players, and is capable of combining strategic vision with hands‑on execution.

You will inspire a high‑performing organization, strengthen customer engagement, build a culture of accountability and collaboration, and position the business for long‑term sustainable growth.

This opportunity is ideally suited to a commercially ambitious executive who thrives in transformation environments, enjoys building businesses, and wants to play a defining role in shaping the future of a fast‑growing organization in one of Europe's most important markets.

The Responsibilities:

• Take full P&L ownership for the business, delivering ambitious commercial and financial objectives.
• Define and execute the long‑term growth strategy, accelerating market expansion while strengthening the Company’s competitive position across all sales channels.
• Lead the development of an integrated omnichannel business model, ensuring seamless cooperation between retail operations, e‑commerce and customer experience.
• Drive commercial excellence by identifying new growth opportunities, increasing market penetration and continuously improving business performance.
• Build, inspire and develop a high‑performing leadership team, creating a culture focused on ownership, agility, collaboration and continuous improvement.
• Lead organizational transformation, successfully navigating change while maintaining strong employee engagement and customer focus.
• Monitor market developments, customer behavior and competitive dynamics, proactively adapting the business strategy to changing market conditions.

The Requirements:

• Proven experience as a General Manager, Managing Director or Senior Commercial Executive with full business responsibility within a retail business.
• Strong understanding of the German market, with a successful track record of growing businesses through retail, e‑commerce or omnichannel sales.
• Experience leading organizations in highly competitive markets.
• Demonstrated ability to combine strategic thinking with a highly operational, hands‑on leadership style.
• Strong commercial acumen with excellent understanding of P&L management, business performance drivers and value creation.
• Experience leading organizational transformation, developing teams and building high‑performance cultures.
• An entrepreneurial mindset with a strong bias for action, resilience and the ability to make decisions.
• Outstanding leadership, communication and stakeholder management skills, with the ability to inspire teams and build trust across international organizations.
• Fluent English is essential. German language skills are welcome but not mandatory; however, previous professional experience managing the German market is considered essential.

Should you have any questions, please do not hesitate to contact Gosia Cyganowska at  We assure you that all applications will be handled with the utmost discretion, and any confidentiality restrictions will be fully respected.