Growth Marketing Manager; m​/f​/d

Overview

Outokumpu – the stainless steel market leader in Europe and the second‑largest player in North America – invites candidates for the Growth Marketing Manager (m/f/d) role. Join the award‑winning global Brand and Marketing team and accelerate business growth across our sustainable stainless steel portfolio, focusing on Central Europe and the German‑speaking (DACH) markets.

Our business is built on a circular economy: products are made from 95% recycled material and 100% recyclable steel. With a carbon footprint up to 75% lower than the industry average, we drive the green transition and support customers in reducing emissions. Outokumpu employs around 8,500 professionals in 30 countries, headquartered in Helsinki, Finland.

• Own and execute data‑driven growth marketing programs for assigned industry segments, products, and customer base, especially in DACH and European volume markets.
• Build customer and market insights – personas, segmentation, differentiated messaging – and translate commercial objectives into measurable growth plans across awareness, demand, and pipeline.
• Design, optimize, and scale multi‑channel growth campaigns across paid and organic channels, web, trade media, and content marketing, with clear performance and ROI tracking.
• Work closely with sales, market development, and product management as a trusted growth partner, aligning marketing with business targets and funnel performance.
• Drive continuous improvement by experimenting with new approaches, sharing best practices, and contributing to scalable tools, frameworks, and marketing technologies, while maintaining alignment with the global brand platform.

• Relevant
  
  B.Sc. or M.Sc. degree and 5+ years’ experience in B2B marketing, growth marketing, or marketing communications.
• Proven experience in data‑driven demand generation and funnel optimization, ideally in volume‑driven or European markets.
• Strong analytical mindset with the ability to translate data into actionable growth insights.
• Fluent written and spoken English and German; additional languages considered a plus.
• Growth‑oriented mindset: curiosity, experimentation, and a focus on measurable impact across the customer acquisition funnel.
• Hands‑on experience with content marketing, digital campaigns, and AI‑enabled marketing tools.
• Collaboration and execution: structured project management skills and confidence to work closely with sales, product, and commercial stakeholders.

Krefeld, Germany – focus on DACH and European volume markets (flexible hybrid‑working possible).

As part of a global team, you will shape the future of the steel industry and drive customer acquisition and revenue impact across European markets. Your work will directly contribute to Outokumpu’s commercial success and the evolution of our Group Brand and Marketing function toward a global benchmark in modern B2B marketing.

Apply now through our career portal by January 15, 2026. We look forward to your application and working together toward a world that lasts forever.

Outokumpu is committed to full equality in compensation and is the first company in the stainless steel industry to receive the Fair Pay Workplace certification.

Mid‑Senior level

Full‑time

Marketing, Product Management, and Business Development