Senior Manager Marketing - Developed Markets

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

(Nordics, Benelux, DACH & Greece)

Reports to:

General Manager – Developed Markets, dotted line to EU Marketing Director

The Marketing Manager – Developed Markets is responsible for defining and governing cluster marketing priorities for Stationery, Shavers and Lighters across the Developed Markets cluster, translating Global and European brand strategies into clear, insight‑led direction tailored to local market realities. The role owns the delivery of these priorities across markets, setting frameworks, guidance and governance to ensure consistent, high-quality execution and activation.

While execution is led locally, this role remains accountable for performance, including P&L delivery, market share growth and value‑accretive outcomes such as penetration, HERO SKU visibility and brand consistency. As a senior cluster leader and member of the Developed Markets leadership team, the role partners closely with Sales, Finance, Supply Chain and European Marketing to enable disciplined, coherent and effective local execution that drives sustainable growth across the cluster.

This role operationalizes the Developed Markets Marketing growth model:

• Penetration‑first brand building
• HERO SKU prioritization and visibility
• Channel‑relevant activation
• Portfolio simplification and mix improvement
• Efficient, ROI‑driven Marketing (of which media) investment
• Priority-focused support
• Consistent execution standards across diverse markets

• Developed Markets Marketing Growth Model
• Define and lead the cluster Marketing strategy across Developed Markets, ensuring alignment with European guidelines and business objectives.
• Define clear growth priorities across Stationery (incl. sub‑segment complexity), Shavers and Lighters, balancing short-term performance and long-term brand building.
• Translate Global and European brand strategies into clear cluster‑specific annual and multi-year Marketing and activation plans, as well as innovation roadmaps.
• Champion consumer and shopper understanding across the cluster, ensuring insight‑led and data‑driven decision‑making at all levels.
• Brand, Portfolio Strategy & P&L Management
• Own the cluster portfolio strategy, including innovation launches, SKU rationalization and lifecycle management across categories.
• Ensure HERO SKUs receive proportionate focus across markets and channels.
• Work closely with Finance, RGM and Sales on:
• Forecasting, budget planning and profitability analysis
• P&L and price ladders definition for NPD and key initiatives
• Tracking ROI across Marketing investments and activations
• Ensure profitability is secured while identifying opportunities for incremental growth across channels and markets.
• Integrated Activation Plans
• Oversee the execution of strategic Marketing initiatives into each country and develop integrated activation plans for local teams, ensuring discipline, consistency, quality and commercial impact.
• Ensure Marketing activations contribute to mix accretion, profitability and brand equity.
• Work closely with local market teams to:
• Align on category priorities, target segments and activation focus
• Set standards for pricing, promotion, POS, on‑pack and in‑store activation
• Ensure timely roll‑out of campaigns and initiatives
• Provide clear guidance and best practices to enable strong local execution across diverse market landscapes.
• Sales & Customer Marketing
• Partner with cluster and local…