E-Trade, Retail Marketing Manager

• Develop, manage, and analyze marketing initiatives and promotions for the digital points of sale on a trade partner’s e-commerce platforms
• Actively contribute to sales management and execution
• Plan, implement, and manage brand sales campaigns in close collaboration with internal stakeholders
• Further develop the product data and content strategy in line with the brand and product strategy
• Collect and analyze data and prepare reports to continuously optimize e-trade activities
• Own the area of content excellence
• Monitor and optimize processes for ratings and reviews on trade partner websites
• Work closely with Brand and Product Marketing and Sales
• Monitor and analyze competitors on retail partners’ online platforms
• Develop management and optimization measures
• Contribute to general e-trade projects
• Take responsibility for creating and coordinating product photo samples to ensure optimal presentation of items on the trade partner platform
• Independently handle customer inquiries and complaints in coordination with Product Marketing

• Experience with digital media, e-commerce and/or online shops, as well as online marketing
• Knowledge of the B2C e-commerce market, key retail platforms, and market dynamics
• Very good German and good English language skills, both written and spoken
• Expertise in standard MS Office applications
• Experience in an agency environment and with performance-oriented online marketing tools is desirable
• Strong analytical skills, excellent organizational abilities, and a collaborative team spirit
• Availability for at least 35 hours per week
• Initially fixed-term from November 1, 2026, as parental leave cover

Demonstrates expertise in managing and analyzing digital marketing initiatives and e-commerce strategies, with strong analytical skills and proficiency in both German and English. Capable of optimizing content and processes to enhance online sales performance and customer engagement.

• Digital Media Experience
• E-Commerce Knowledge
• Analytical Skills
• MS Office Proficiency
• B2C Market Understanding

• E-Commerce Management
• Data Analysis
• Content Strategy Development
• Sales Campaign Planning
• Performance-Oriented Online Marketing

• Organizational Abilities
• Collaborative Team Spirit

• B2C E-Commerce
• Retail Platforms
• Market Dynamics
• Customer Inquiries Management
• Trade Partner Collaboration