Senior UX Product Designer

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company
. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture.

Ready to shape the future of sleep with us? Let’s make it happen!

• You will drive UX Product Design alongside Product Managers, UX Research, CRO, and developers for our Online Store product teams, raising the bar for outcomes, craft, and ways of working across markets.
• You will actively shape the online store product roadmap, using customer insight, experimentation, and business context to influence priorities and define where design can have the biggest impact.
• You will identify opportunities and define experiments that influence quarterly priorities by working hands-on with UX Research, CRO, Product, Analytics, and Engineering to turn hypotheses into usability tests, A/B tests, and measurable improvements.
• You will connect strategy to execution by framing customer and business problems, shaping discovery outcomes, and translating them into clear design directions, flows, and experiments across the ecommerce funnel (discovery, PDPs, cart, checkout, and post-purchase).
• You will own the quality of key journeys in our ecommerce funnel, focusing on business outcomes (conversion, revenue, profitability) and customer outcomes (satisfaction, trust, effort), and using data to iterate and improve.
• You will lead cross-functional collaboration with Product, CRO, Engineering, Analytics, and Marketing – setting healthy boundaries, challenging requirements, and pushing for meaningful discovery and design work.
• You will actively coach other designers and teammates through critiques, pairing, and structured feedback sessions, helping them sharpen their product thinking, experimentation skills, and design craft.
• You will establish and run design rituals (e.g. critique, hypothesis and backlog workshops, usability reviews, experiment kick-offs and post-mortems) that improve clarity, speed, and alignment within and across product teams.
• You will help set and evolve standards for how product and design work together. From discovery and decision-making to documentation and communication, scaling great design practice beyond your own work.
• You will contribute to the evolution of our design system to ensure consistency, scalability, and high visual quality across the online store, using it as a lever to move faster while maintaining a high bar.

• You have deep experience leading and steering product teams focused on customer-facing ecommerce products, ideally in a D2C or high-traffic online retail environment, and you can demonstrate this in your portfolio and past work.
• You have a strong track record of designing, building, and shipping end-to-end ecommerce experiences, from discovery through checkout and post-purchase, using Figma and modern AI-enabled workflows to explore, prototype, and iterate.
• You are fluent in both quantitative and qualitative methods: you use funnel analysis, conversion metrics, and experiment results alongside user research, usability testing, and customer feedback to inform design decisions and prioritisation.
• You have led CRO and experimentation work, not just participated in it: defining hypotheses, designing test variants, shaping experiment strategy with Product and CRO, and turning insights into roadmap changes and new bets.
• You have strong interaction design skills, defining behaviours, flows, and states based on a deep…