VP Marketing; m​/w​/d

Your mission

Marketing Strategy

• Define and execute a unified global marketing strategy aligned with Matrix
  42’s growth ambitions and European market leadership vision.
• Translate strategic priorities into outcome-oriented, ROI-driven marketing initiatives across all segments and channels.

Brand, Messaging & Positioning

• Strengthen and evolve Matrix
  42’s brand identity to reflect its positioning as The European Choice in secure, intelligent service management.
• Ensure ICP focused marketing activities
• Ensure consistent, compelling messaging across all touchpoints — website, product, corporation, partner, events, and media.
• Build thought leadership around key themes such as intelligent service management, digital workplace automation and sovereign cloud.

Demand Generation & Growth Engine

• Own predictable, efficient pipeline generation and conversion at scale
• Identify customer segments and verticals aligned with our ICP and find right marketing tactics to optimize demand generation amongst this audience
• Leverage digital channels (paid, content, SEO, social, webinars), account-based marketing, and partner ecosystems to increase pipeline quality and velocity.
• Implement continuous testing, optimization, and experimentation to enhance performance across the full funnel.

Product & Solution Marketing

• Work closely with product management and product marketing to define solution positioning, value propositions, and competitive differentiation.
• Drive successful launches of platform innovations such as AI Agents, workflow automation, cloud enhancements, digital workplace features, and service management capabilities.
• Enable Sales and Partners with effective collateral, training, battle cards, and customer stories.

Analytics, Insights & Marketing Operations

• Own executive-level marketing performance reporting and insight generation
• Optimize technology stack, analytics, attribution models, and operations to ensure high efficiency, compliance, and scalability.
• Manage the global marketing budget with clear ROI transparency.

Team Leadership & Collaboration

• Design and evolve the global marketing operating model, org structure and performance metric reporting
• Foster cross-functional alignment with Sales, R&D, Product, Customer Success, and regional teams.
• Serve as a cultural role model, reinforcing Matrix
  42’s commitments to customer‑centricity and continuous improvement.

Key KPIs to own:

• Brand awareness
• Pipeline coverage
• Marketing sourced ARR
• Cost per SQL

MUST HAVES

• 10+ years of progressive leadership experience in B2B marketing, ideally in SaaS, ITSM, UEM, cybersecurity, or related enterprise software domains.
• Deep expertise in demand generation, digital marketing, product marketing, and multi-country go‑to‑market execution.
• Demonstrated success driving pipeline and revenue impact in recurring‑revenue or subscription business models.
• Strong analytical skills; proven ability to build measurable, scalable marketing systems.
• Excellent communication and storytelling skills tailored to diverse audiences and buyer personas.
• Hands‑on leadership style with proven experience building high-performance marketing teams.
• Passion for modern technology, AI, and next‑generation platforms that enhance the digital workplace.
• Willingness to spend time at our headquarters in Frankfurt and travel in our other location as required.

VP Marketing owns the entire global marketing function and leads Matrix
42’s go‑to‑market strategy across brand, demand generation, PR and communications, partner marketing, and digital.

This role ensures tight alignment with Sales, Product, R&D, and Finance, building on a modern, AI‑enabled, KPI‑driven marketing engine to support ambitious growth targets.

VP-Marketing is accountable for:

• Crafting and executing a global marketing strategy aligned with company objectives
• Building a consistently strong brand with clear, value‑based messaging
• Scaling predictable and measurable demand generation to fuel pipeline and revenue
  
  Leading a high‑performance team with a culture rooted in our company values

We could start by mentioning the fundamentals – 30 vacation days, flexible self‑managed working hours, and a hybrid setup that…