Global Websites Product​/Platform Specialist; m​/f​/d

Location:

Frankfurt

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The Digital Brand, UX & Transformation team within Communications, Brand & CSR is responsible for the strategy, design, implementation, management and continuous optimisation of the platforms underpinning all digital brand and communications activities s encompasses not only the global website landscape and content management system, but also the wider digital ecosystem, including digital branding, UX, UI, and analytics.

In this role, you are responsible for the CMS-based areas of our website platform. You coordinate the further development and operation of the platform in close collaboration with internal stakeholders, product owners across the wider platform stack, IT and external service providers. You work on both strategic and tactical website enhancements as well as website migrations and consolidations as part of the overarching platform and content strategies.

Managing multiple initiatives in parallel, steering operational platform activities and making informed decisions quickly within an agile environment are critical to success in this role. Over time, the role may be expanded to include additional responsibilities in areas such as platform management, web analytics and related domains.

As a Product Owner & Platform Specialist for Digital Web Ecosystems (m/f/d), you will be responsible for:

• Further development and end-to-end management of the website platform and its components, alignment with other product owners in the team (especially for product presentation and data interfaces), executed in close partnership with IT and external service providers through dedicated strategic programmes and projects
• Business-side steering of internal business stakeholders, the IT unit and relevant vendors, including release and test management as well as prioritisation of projects, backlogs and operational processes from a brand and communications perspective
• Global rollout and local adaptation of the overarching platform and content strategies, informed by analytics insights and aligned with central and local stakeholders
• Management of small to mid-sized international projects with partially high conceptual and technical complexity, working closely with content team, IT and technology partners, with a mid-term focus on platform consolidation and data activation
• Specification and alignment of business briefings and requirements in preparation of the technical implementation
• Continuous evolution of the platform regarding data activation, performance optimisation, quality management, GEO/SEO, backend process consolidation and data interfaces
• Ongoing alignment with content teams, analytics, UX, UI, product owners for product presentation, central frontend and backend libraries and IT, and representation of corresponding business requirements
• Collaborative definition of overarching digital, platform and AI strategies together…