Product Category Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting‑edge electric cars, integrating advanced technology with eco‑friendly design to drive the future of transportation. The scope of products spans across all brands of BYD, which fall under the responsibility of BYD Automotive GmbH.

• Responsible for all product marketing activities for Aftersales (Spare Parts, Accessories, Conversions and Merchandise)
• Develop the AS product marketing strategy especially for Accessories and local products
• Responsible for local supplier management
• Lead the winter complete wheel program
• Develop an electronic accessory catalogue
• Apply latest analytics and knowledge‑management tools and technology
• Support organization of AS dedicated events and incentive activities
• Lead all pricing activities for Aftersales and ensure proper supply of master data for the network

• Strong automotive product management background (especially parts and accessory business)
• Minimum Bachelors degree in a technical/engineering/management field of study
• 5+ years of experience in a similar role in automotive/ E‑mobility within importer or OEM.
• Organized with communication skills and an understanding of differences between countries, cultures, regulations. Self‑learning, the ability to discover and solve problems.
• Excellent written and verbal communication skills in German language and English is a must.
• High-level attention to details, time management and accuracy. Proficient PowerPoint and presentation skills.
• Must hold a valid driver license for EU and candidates must be eligible to work in Europe.

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits. Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.