Senior Brand Manager

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO
24 and Tipp
24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 300+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

The Senior Brand Manager plays a key role in bringing our marketing and brand strategy to life: translating strategic direction into impactful campaigns and creative initiatives across all channels. They drive full-funnel brand activities, lead major projects with a high level of ownership, and ensure consistency and excellence in brand execution.

• Define and refine the brand strategy, bringing your expertise and perspective to strengthen the brand’s positioning and long-term direction.

• Bring the brand strategy to life by translating strategic direction and market positioning into effective brand marketing activities across channels and touchpoints.

• Collaborate closely with our internal media, CRM, creative, and product teams, and drive the implementation of a holistic brand strategy to ensure brand recognition across all marketing channels, platforms, and customer touchpoints.

• Lead the development and execution of integrated marketing campaigns across a growing number of channels, and drive synergies between channels and activities.

• Partner with the internal Creative Studio, as well as agencies and content creators, to deliver creative excellence and impactful marketing communications.

• Liaise with research and data teams and engage in competitive analysis to continuously identify opportunities for growth and positioning.

• Leverage analytics and customer insights to refine marketing tactics and improve impact and efficiency.

• Work closely with product, legal, and compliance teams to ensure marketing strategies align with regulatory requirements.

• Manage marketing budgets and liaise with the business owner and our media team to allocate resources effectively and efficiently.

• Report on campaign performance to senior leadership.

• Multi-year experience in a similar role.

• Strong understanding of brand marketing and positioning in a competitive digital landscape.

• Strong proficiency in analyzing data, consumer insights, and competitor activities to inform decision-making.

• Deep knowledge of relevant marketing channels, from brand to performance marketing.

• Extensive experience in planning, managing, and executing all kinds of marketing campaigns.

• Experience in briefing and managing creative teams, agencies, and content production.

• Strong project management skills.

• Ability to manage marketing budgets, track expenses, and optimize spend.

• Proficiency in working with data analysts, marketing mix, and attribution models.

• Professional fluency in both English and German.

• Nice to haves:

  • Training in evidence-based marketing.

  • Expertise in performance marketing and/or CRM.

  • Experience working for an e-commerce brand, preferably in a start-up or scale-up environment.

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results.

• Unlimited vacation days in addition to your yearly 30-day vacation allowance.

• Opportunity for workations abroad using our Work Flex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!