Senior Direct Retail Manager

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

Our Sales teams are brand ambassadors, opportunity spotters, and experience creators—ensuring every interaction, in-store or online, reflects Dyson’s ingenuity and delivers a premium customer experience.

As our Senior Direct Retail Manager, you will lead Dyson’s owned retail network end-to-end—driving performance, elevating experience, and scaling operational excellence.

You will:

• Own and drive retail performance across all owned stores, with accountability for sales growth, customer experience, and execution
• Lead store leadership and field teams, ensuring clarity of direction and consistency across locations
• Define and implement strategies to elevate in-store experience, brand presentation, and operational standards
• Own store execution: merchandising, visual standards, staffing models, and customer engagement
• Partner cross-functionally with merchandising, marketing, HR and operations to deliver launches, training and retail initiatives
• Analyse store KPIs and market trends to identify growth opportunities, risks and improvements
• Build and execute plans to optimise productivity, profitability and future store footprint
• Oversee budgeting, cost control and resource allocation
• Act as a key contributor within the Retail Leadership Team, aligning retail strategy with wider business goals
• Set clear performance expectations, embedding coaching, feedback and a high-performance culture
• Continuously evolve retail strategies in line with omnichannel behaviours and changing consumer expectations

• Strong leadership experience, with a track record of building and inspiring high-performing teams
• Confident communicator with the ability to influence and engage senior stakeholders
• Fluent in English, with clear and effective verbal and written communication
• Commercially astute, with strong negotiation skills and strategic thinking
• Adaptable and open-minded, able to navigate complexity in a fast-paced retail environment
• Proven financial acumen, including budget ownership and forecasting
• Analytical mindset, with the ability to translate data into actionable insight
• Experience with in beauty or premium consumer environments is advantageous
• Strong relationship builder with the ability to influence at senior level
• Willingness to travel and spend time in-market to stay close to performance and teams

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.