Crane Product Manager; m​/f​/d

Research and analyse the demand and competition of the crane market in Europe, and develop product plans and development plans that meet market needs

Manage the overall lifecycle of the crane product line, including product pricing, market positioning, product promotion, and sales channels

Work closely with the R&D team, participate in the product design and development process to ensure that the product meets customer needs and market standards

Coordinate marketing activities and sales support, including exhibitions, advertising, promotional materials, etc., to increase brand awareness and product sales

Monitor sales data and market feedback, analyse market trends and competitive dynamics, and adjust product strategies and promotion plans in a timely manner

Coordinate communication and cooperation with the sales team and channel partners to support them in achieving sales goals and customer satisfaction

Regularly report market conditions, product sales, and promotion effectiveness to management, and provide improvement suggestions and business growth strategies

• Bachelor’s degree or above in Engineering or related fields, with a background in crane machinery industry and relevant experience
• More than a few years of work experience in crane product management or marketing promotion, experience in the European market is preferred
• Familiar with the crane demand and regulatory standards in the European market, with market analysis and product positioning capabilities
• Excellent team management and project coordination abilities, able to effectively collaborate with cross-functional teams
• Outstanding communication and negotiation skills, able to effectively communicate and coordinate with customers, partners, and internal teams
• Good spoken and written English proficiency, proficiency in other official languages of the European Union is a plus
• Possess business acumen and market insight, able to seize market opportunities and formulate effective marketing promotion strategies

• A collaborative and international work environment.
• Opportunities for professional growth and career development.
• Competitive compensation and benefits package.
• Flexible working hours and hybrid work options.
• Modern office facilities and supportive team culture.

Please apply stating your salary expectations and availability. Please do not hesitate to contact us if you have any questions.