Global Brand Manager

• Further develop and implement BERNER's international brand strategy in close collaboration with country organizations and central functions.
• Manage brand implementation across all touchpoints and ensure a consistent brand presence across countries and business units.
• Further develop and enforce brand governance, including defining brand guidelines, processes, and standards.
• Oversee brand-related projects, such as international brand campaigns and selected marketing and sales initiatives.
• Lead international brand tracking and derive actionable recommendations.
• Operationalize and adapt the international merchandise strategy, including assortment selection.
• Prepare executive presentations, decision documents, and management reports.

• University degree in Marketing, Communications, Business Administration, or a comparable qualification.
• Several years of professional experience in international brand and project management, ideally in a B2B environment.
• Strong project management skills and experience leading complex, cross-functional projects.
• Experience managing international marketing and communications campaigns and developing and implementing brand strategies.
• Experience working within an international matrix organization and managing stakeholders at various hierarchy levels up to senior management.
• Analytical, structured, and results-oriented working style combined with strong execution skills.
• High initiative, intercultural competence, and enjoyment of working in an international environment.

Demonstrates expertise in international brand strategy development and implementation, with a strong focus on project management and stakeholder engagement in a B2B context. Proven ability to analyze brand performance and execute marketing initiatives across diverse international markets.

• International Brand Strategy Development
• Project Management
• Brand Governance
• International Marketing Campaigns
• Stakeholder Management

• Brand Strategy
• Project Management
• Brand Governance
• International Marketing
• Campaign Management

• Analytical Skills
• Structured Working Style
• Results-Oriented
• Intercultural Competence
• High Initiative

• University Degree in Marketing
• University Degree in Communications
• University Degree in Business Administration

• B2B Environment
• Cross-Functional Projects
• International Matrix Organization
• Brand Guidelines
• Executive Presentations