Growth Marketing Manager – Performance Marketing

Requirements

• Own paid acquisition at Placetel across Google, Meta and additional channels
• Manage the paid acquisition budget end to end, including strategy, channel mix, allocation and daily optimisation
• Plan, launch and scale campaigns across Google Ads, Meta, Linked In, Tik Tok, Reddit, native, affiliate and comparison portals
• Optimise for trials, trial-to-paid conversion, CAC, payback period and LTV/CAC
• Build and maintain a systematic testing cadence across audiences, bidding, offers, landing pages and creative angles
• Collaborate with the Creative Strategist to brief tests, interpret results and decide what scales
• Own tracking, attribution and measurement with analytics and eCommerce colleagues
• Work with GA4, GTM, server-side tracking, conversion values and offline CRM conversion uploads
• Optimise the journey from advertisement to trial to paid customer, including landing pages, signup flow, offers and pricing tests
• Collaborate with Growth, Product and Sales
• Test new acquisition channels and determine whether they merit permanent budget
• Report performance transparently, including results and next steps

Demonstrates expertise in paid acquisition strategies across multiple channels, including Google Ads and Meta, with a strong focus on optimizing customer acquisition costs and conversion metrics. Proficient in tracking, attribution, and analytics to drive performance marketing decisions.

• Paid Acquisition Management
• Google Ads Expertise
• Performance Marketing Analytics
• B2B SaaS Experience
• Fluent German and English

• Paid Acquisition
• Google Ads
• Meta Advertising
• Unit Economics
• CAC Optimization
• LTV/CAC Analysis
• Structured Testing Approach
• Attribution Tracking
• Analytics Setup
• Conversion Rate Optimization

• Collaboration
• Ownership
• Creative Briefing
• Analytical Thinking
• Communication

• B2B SaaS
• DTC Brands
• High-Velocity Consumer Brands
• Comparison Portals
• Affiliate Marketing

• GA4
• GTM
• Server-Side Tracking
• CRM Systems
• ECommerce Platforms