Head of Marketing & Sales Scientific; m​/f​/d) Infectious Diseases

JOB DESCRIPTION:

About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, Hamburg and Munich.

Working at Abbott At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self.

• Career development with an international company where you can grow the career you dream of
• An attractive benefits package (a company bike, employee stock purchase program)
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• A challenging position in a fast-growing crisis independent industry
• To become part of a dynamic, highly educated, highly skilled, and motivated team
• Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
• Multi-national environment, where we foster the development of our talents within the enterprise

The Position The position of Head of Marketing & Sales Scientific (m/f/d) is within the Infectious Diseases Business Unit, based at Abbott Rapid Diagnostics Germany GmbH in Cologne, and reports to the General Manager DACH.

The Marketing & Sales Scientific is responsible for defining and driving the strategic marketing and scientific sales support direction across Germany, Austria, Switzerland and the Netherlands. The role translates regional and global business objectives into sustainable growth strategies, effective customer engagement initiatives and successful commercialization of the Infectious Diseases portfolio. The position serves as the functional leader for Marketing and Sales Scientific activities in the region and is accountable for marketing strategy, product commercialization, key opinion leader engagement, scientific customer engagement, application excellence and business performance.

The role provides leadership to the Marketing, Operations and Sales Scientific & Application function and ensures alignment between customer needs, market opportunities, clinical insights and commercial objectives.

• Own and drive the strategic marketing direction for the region in alignment with regional and global business priorities.
• Develop and execute mid- and long-term marketing strategies that support sustainable business growth, market expansion and competitive positioning.
• Translate regional and global strategic priorities into local commercial plans and measurable business outcomes.
• Identify future market opportunities and develop strategic recommendations for business development and portfolio growth.
• Drive customer-centric marketing initiatives based on market insights, customer needs and competitive intelligence.
• Contribute to regional planning, value creation initiatives and business strategy development.
• Manage and optimize marketing investments and assigned resources in collaboration with commercial and finance leadership.

• Lead regional commercialization and launch activities for new products and strategic portfolio initiatives.
• Develop customer value propositions,…