Senior Marketing Manager- Home and Scent, Global Consumer Brands

Job title - Senior Marketing Manager
- Home and Scent, Global Consumer Brands (82711)
Location – Cologne, Germany Discover a unique opportunity to join a highly strategic and creative marketing team in a fast-paced and inspiring industry. In this role, you will lead the European regional marketing Home and Scent strategy for GCB (Global Consumer Brands) business. You will provide regional strategies supported by market insights & analysis, you’ll build the Europe’s Home and Scent marketing strategic materials, and concepts for new value propositions, innovation, support and drive customer strategy, visits and events.

You will be responsible of communication strategy in line with the development of cross-category initiatives that create new business opportunities. Be a valued strategic and creative partner to ensure fragrance solutions. You will report to the Global Head of GCB Home & Scent Marketing and have a presence in our Cologne offices in Germany.

Key Responsibilities:

Develop and implement strategies to position dsm-firmenich fragrances effectively across the GCB (Global Consumer Brands) customers.

Ensure business projects are developed, executed & prioritized based on business indicators with and impeccable tracking of Marketing ROI.Work collaboratively across departments (R&D, Fragrance development, commercial, consumer insights) to bring about winning solutions and experiences for GCB Accounts.

Analyze macro, cross-cultural global trends, and insights to identify high impact fragrance propositions.

Provides market tracking & market analyses, trends & Trenz, customer, and consumer insights by translating information from business intelligence, customer visits, and other sources into relevant insights for the GCB Home business unit as input for new solutions and innovation.

Develop trend, market data and insight-led marketing presentations that ensure consumer and GCB effective and sustained  the distinguishable factor that drives customer visits, exhibitions, and events, ensuring deployment of new and existing solutions to our customers in close collaboration with the sales force.

Think strategically across brand and categories to identify opportunities for future wins.

Own the storytelling of fragrance messages and create winning marketing concepts.

Contributes with EU Home and Scent inputs and Sr expertise to develop and improve global segment marketing tools.

Builds close connections and continuous communication with the marketing network (global scope), GO (COE & SSU), olfactive and sales functions in the regions and segments.

Participate in Accounts, Regional & Global Marketing meetings by representing your region and expertise.

Coach junior marketers.

We offer:

Sustainability Commitment:
Be part of an organization where sustainability isn't just a headline but is embedded in our strategy and processes, enabling you to make a meaningful impact on the world.

Empowered Flexibility:
Enjoy a flexible work environment that empowers you to take ownership of your work, driving accountability and fostering a healthy work-life balance.

Inspiring

Innovation: Join a company with a rich history of groundbreaking scientific innovation and a future brimming with opportunities to collaboratively create with our customers.

Nurturing Growth:
Cultivate your potential in an environment that encourages and supports curiosity, fostering an open mindset for continuous personal and professional development.

Well-Being Priority:
Experience a culture that places safety and well-being at its core, caring for both your physical and mental health.

Inclusive Community:
Join barrier-free communities within our organization where every employee is equally valued and respected, regardless of their background, beliefs,…