Louis Vuitton Unveils Sun Song Cologne Perfume Summer

Overview

Louis Vuitton will launch Sun Song, the newest addition to its Cologne Perfumes collection, on 3 July 2025. Master Perfumer Jacques Cavallier Belletrud composed the scent as an ode to California’s warmth and light, focusing on Los Angeles and translating the feel of midsummer sun into a fragrance for everyday wear.

Cavallier Belletrud describes Sun Song as a fragrance shaped by light. The formula centers on the luminous character of orange blossom, drawing from neroli, orange blossom absolute, and petitgrain essence. These ingredients create a floral base with freshness and depth. Lemon adds clarity and energy to the opening. Musk notes follow, softening the citrus with a gentle finish. The perfumer notes that sharp lemon accents cut through the bouquet and the musk adds a caress to the scent.

The design reflects the perfume’s concept of sun on skin and the joy of an endless summer. Visual elements reference California culture through the bottle design and color palette, including a gradient that echoes sunlight through tinted glass. A discreet Monogram motif anchors the design in Louis Vuitton’s visual language.

Sun Song will be released in a 100 ml bottle priced at €300, accompanied by a fragrance trunk featuring the same plexiglass gradient, available upon request. The fragrance will be available exclusively in select Louis Vuitton stores and online starting 3 July 2025.