Digital Marketing Manager; m​/f​/d

At Britax Römer, we've been protecting children on the road since 1966. Our mission is to provide safe, comfortable, sustainable, and easy-to-use child mobility solutions
. From our very first child car seat to today's innovative range, we've helped protect millions of children around the world on their journeys.

With over 50 years of industry leadership, we're proud to empower parents through our expertise - giving them the confidence and peace of mind to enjoy smooth, safe family travel every day. Our products deliver premium safety, comfort, and quality at every stage of childhood, from newborn to 12 years.

Across our international locations
, our dedicated teams work together to drive innovation and uphold the highest standards of safety and quality.

Driven by our values
- Care, Trust, and Curious - we continuously strive to improve and make a positive impact, not only by protecting children but also the world they grow up in.

Now, we're looking for an experienced Digital Marketing Manager (m/f/d) to join our IT team.

As our Digital Marketing Manager, you'll own and drive our global digital marketing strategy across owned, earned and paid channels. Combining strategic thinking with hands-on execution, you'll help grow brand awareness, customer acquisition and DTC revenue while ensuring our digital activities are data-driven, on-brand and aligned with our commercial goals.

Acting as the bridge between marketing strategy and digital execution, you'll directly manage campaigns across platforms such as Meta and Google, manage the digital marketing budget and maximize our channel mix to maximise ROI. You'll work closely with Marketing, E-commerce, Sales and IT to create a seamless digital customer journey that supports conversion, retention and sustainable growth.

In this role, you'll shape our global digital marketing approach while taking direct ownership of campaigns, channels, budgets and performance.

Your responsibilities will include:

• Develop and execute the global digital marketing plan in line with our broader brand and commercial objectives.
• Plan, build, launch and manage paid campaigns directly on Meta Ads Manager, Google Ads and other relevant platforms, such as Tik Tok, Pinterest and programmatic/display - without agency involvement.
• Own budget allocation and pacing across platforms, continuously optimising bids, targeting and creative based on performance.
• Drive qualified traffic and conversions through our owned digital channels, demonstrating the direct commercial impact of in-house digital marketing on revenue performance.
• Monitor and report on KPIs, including traffic, CVR, CAC, ROAS and CLTV, translating data into clear and actionable recommendations.
• Own our SEO strategy and performance, working with content and technical teams to improve organic visibility.
• Collaborate with our E-commerce and DTC teams on website optimisation, landing pages and A/B testing.
• Lead email and CRM marketing programmes, including segmentation, automation and customer lifecycle campaigns.
• Work closely with Marketing, E-commerce and Sales, acting as the link between digital strategy, technology and commercial objectives.
• Ensure all digital marketing activity complies with relevant data privacy regulations, including CCPA and GDPR, as well as our brand guidelines.
• Stay current on digital marketing trends, platform updates and emerging tools, including AI-powered marketing solutions, and assess their relevance for our business.

We're looking for someone who combines strategic digital marketing expertise with a hands-on approach and enjoys using data to drive measurable results.

What helps you succeed in this role:

• A bachelor’s or master’s degree in Digital Marketing, E-commerce,…