Key Accountmanager Horeca Wholesale

As a :
Key Account manager Horeca Wholesale you will be joining Fricodan (part of the Heuschen & Schrouff Food Group), a leading importer and distributor of authentic Asian food and non-food products in Europe. From our base in Málaga, we represent a wide range of top Asian brands.

You are a skilled negotiator, responsible for building and expanding the customer portfolio across Spain. In close collaboration with the Country Director, you will drive sales growth with our existing Food service/Horeca wholesale partners and generate new revenue by establishing successful partnerships with potential Food service/Horeca wholesalers.

Your key responsibilities include:

• Developing new business opportunities
• Managing and expanding long-term, sustainable relationships with existing customers
• Negotiating prices, delivery terms, contracts, and closing deals
• Visiting existing and potential customers and preparing visit reports for follow‑up by internal teams
• Coordinating technical support and the introduction of new products
• Forecasting and monitoring sales results per account
• Creating and implementing the annual sales plan and account plans for your region
• Identifying new market trends and opportunities
• Organizing and participating in national trade fairs and client events

You will be supported by our internal back‑office teams, based in Málaga, with whom you will maintain regular communication to achieve goals and ensure our customers remain satisfied and engaged with our products and services over the long term.

• Fluency in Spanish and English, both written and spoken
• Your life is based in central or southern Spain, with the flexibility to travel frequently throughout the country
• Proven experience in a similar national‑level sales role within the food service/Horeca industry
• Affinity with (Asian) cuisine is a plus
• Ability to establish new contacts and build relationships at all levels within organizations, based on trust, quality, and expertise
• Excellent listening skills and strong problem‑solving, negotiation, and presentation abilities
• Independent, organized, and proactive

Working with us means working in a growing, healthy international organization where the lines are short and the atmosphere is open. In your role, you have the opportunity to truly make an impact with your ideas and expertise. There is plenty of room to share your opinion, and more importantly, action is taken based on what you contribute. Together with a close‑knit and dedicated team, you work towards great results.

• A challenging and versatile role within a growing international organization
• The opportunity to make a real impact and contribute to our success
• A bonus scheme
• A competitive salary based on knowledge, experience, and education
• Company car, laptop, and mobile phone
• Training and development opportunities in sales
• Working with great colleagues in an informal, family‑like work environment