Growth Marketing Lead

How You’ll Grow What Sets You Up for Success What we are building

At ecoplanet, we’re redefining energy for tomorrow. Our mission: turn energy management into the competitive advantage every European business uses to win markets. We’re building the operating system for the energy transition - saving energy costs, increasing efficiency, and streamlining operations.

• Top of market team
• Competitive compensation (incl. VSOP)
• Jobrad, Jobticket, Wellpass, and more
• Offices in Munich & Berlin, or working remotely (your choice)
• Flexibility & autonomy
• Real impact: your work supports Europe’s transition to a smarter energy system

TL;

DR -We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.

What you’ll be doing:

• Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
• Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
• Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
• Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
• Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
• Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
• Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
• Embed AI into the daily operating system of the growth team, not just as isolated experiments
• Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
• Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress

You’ll create content for German speaking audiences - from long‑form articles to webinars and live discussions. To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus.

• Strong track record in Growth (not necessarily classic marketing)
• Deep understanding of startup dynamics, prioritization, and hypothesis testing
• Highly pragmatic, impact-driven, and decisive
• Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
• Proven leadership mindset with a strong focus on team development

• Hands‑on interest in and experience with AI in growth and marketing
• Experience with modern growth and marketing stacks (e.g. Hub Spot, CRM automation)
• Understanding of SEO/GEO and AI‑driven search trends
• Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
• Energy sector knowledge is a big plus