Digital Marketeer - Maintenance (CMMS) - (m​/f​/x

Digital Marketeer
- Maintenance (CMMS) - (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent
- Full Time

Location: München

As Digital Marketeer for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines. This is a hands-on, execution-focused role: you drive product-led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution.

You are not a generalist. You are a specialist who has grown a SaaS product in a fast-moving mid-market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in-product activation) interact with and amplify paid channels.

You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS-specific strategy, messaging, and channel execution end-to-end. This is a role for someone who moves fast, measures everything, and thrives in a high-growth environment where the rules are still being written.

Product-Led Growth (PLG) Strategy & Execution

• Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in-product activation to generate self-serve pipeline, while working closely with the product and sales teams.
• Build and optimize the full PLG funnel: from first digital touchpoint through sign-up, activation, and expansion — with clear metrics at every stage.
• Work closely with Product to identify and activate in-product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid-market buyer.
• Develop CMMS-specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid-market buyer language.

SEA, SEO & GEO — CMMS-Focused

• Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions.
• Build and manage paid search campaigns targeting high-intent CMMS and maintenance management queries — optimizing for trial sign-ups and demo requests, not just clicks.
• Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS-specific search demand with pages built to convert.
• Monitor AI-powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI-generated answers and recommendation surfaces.

Digital Campaign Management & Paid Social

• Own end-to-end digital campaign execution for the CMMS solution, including:
  • Paid Social (Linked In Ads, Meta — targeting maintenance, operations, and facilities personas)
  • Programmatic display and retargeting
  • Software review and comparison platforms (G2, Capterra, Trust Radius, Get App)
• Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization. Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting.
• Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS-specific targeting and messaging.

Data Automation, Tooling & Signal-Based Pipeline

• Own the CMMS-specific performance marketing data stack — ensuring Hub Spot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline.
• Build signal-based audience workflows using intent data, in-product behavior, and engagement signals — identifying in-market CMMS buyers and triggering the right paid or Sales motion at the right moment.
• Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid-market accounts showing active buying intent.

Conversion Optimization &…