Senior SEO​/GEO Consultant – E-Commerce; m​/f​/d

You don't just want to audit online shops – you want to turn their organic visibility into measurable conversions and revenue.

At arboro, you look after demanding e-commerce clients as their central contact for SEO and GEO, develop strategies and roadmaps and work closely with shop development, content, tracking and SEA.

You combine technical SEO with content and shop architecture – and take our clients into a future in which visibility comes not only from Google rankings but also from AI systems such as ChatGPT, Gemini or Perplexity.

You have several years of SEO experience, know the specifics of online shops and understand that rankings and traffic only count if they contribute to revenue and growth.

• You have several years of SEO experience and can independently manage and strategically develop e-commerce projects.
• You know the specific challenges of online shops – from categories, products and filters to crawling, indexing, internal linking and shop architecture.
• You are technically strong in SEO and can not only identify problems but derive concrete recommendations for developers and clients.
• You work confidently with relevant SEO tools, e.g. Google Search Console, Screaming Frog, SISTRIX, Ahrefs or comparable solutions.
• You can interpret data and derive decisions from it – rankings and traffic are not an end in themselves for you but must be seen in the context of conversions and revenue.
• You can advise clients holistically. You understand business models, goals and challenges and develop meaningful SEO/GEO strategies from them.
• You communicate well and can explain complex topics clearly and convincingly in calls, workshops and presentations – from developers to management.
• You actively engage with GEO, AI search and the development of search engines and understand that organic visibility will go beyond classic Google rankings.
• You use AI tools as a matter of course and are open to trying new technologies, tools and ways of working.
• You strive to keep developing – no matter where SEO, GEO and e-commerce search move in the coming years.
• You enjoy working in a team and appreciate a good GIF as a reply in the team chat.

• Experience with Shopware, Shopify, Magento, OXID, Gambio or other shop systems
• Experience with Word Press or Storyblok, ideally with a technical or development background
• Experience with Google Merchant Center, product feeds and free listings
• Experience with tracking setups, e.g. via Taggers and Google Tag Manager
• Experience with Microsoft Clarity, GA4 and Looker Studio
• Good knowledge of HTML, CSS and ideally Java Script
• Experience with structured data / product schema / JSON-LD
• Experience with relaunches and shop migrations
• Experience with CRO, UX and conversion optimization
• Experience in designing and running client workshops

• Google Search Console
• Screaming Frog
• SISTRIX
• Ahrefs
• Link Research Tools  (LRT)
• GA4 and Looker Studio
• Microsoft Clarity
• Google Tag Manager and Taggers
• Google Merchant Center
• Shopware 6 and Shopify
• Storyblok
• AI tools such as ChatGPT, Claude or Gemini

You take responsibility for the organic visibility of our e-commerce clients – including direct client communication and strategic consulting.

• You independently look after and advise e-commerce clients and are their central contact for SEO and GEO.
• You develop SEO/GEO strategies and roadmaps that fit the client's business model, product range, competition and goals.
• You carry out technical SEO analyses and audits of online shops and prioritize measures by actual impact.
• You analyze shop structures, categories, products, filters, internal linking, crawling and indexing and develop…