Product Marketing Manager

Let’s win together

As a Product Marketing Manager (f/m/d), you will shape how our products are perceived in both B2B and B2C markets. You’ll be responsible for building compelling narratives, designing go‑to‑market strategies, and creating impactful content that drives awareness, trust, and adoption. With a balance of strategic thinking and hands‑on execution, you will translate complex product value into clear, engaging communication. By advising and supporting teams across marketing, product, and sales, you will ensure our message is consistent, customer‑centric, and growth‑driven.

Product Positioning & Go‑to‑Market

• Develop product positioning, value propositions, and messaging that resonate with target audiences.
• Support go‑to‑market planning for product launches and feature rollouts.
• Build sales enablement materials such as decks, one‑pagers, and battle cards.
• Translate technical product features into customer‑focused benefits.
• Collaborate with product managers to ensure alignment between product strategy and marketing execution.

Content Strategy & Creation

• Design and execute content campaigns (blogs, whitepapers, videos, case studies, webinars) together with the marketing team.
• Act as a content consultant across teams, advising on tone of voice, consistency, and brand guidelines.
• Create content that fuels lead generation, demand marketing, customer engagement, and sales processes (e.g. pitch and enablement decks).
• Optimize content for distribution across multiple channels (website, CRM, social media, partner platforms).
• Use data and customer insights to refine content strategy and improve performance.

Market & Customer Insights

• Conduct competitor and market research to inform positioning and messaging.
• Analyze customer feedback and usage patterns to identify content opportunities.
• Build and align personas and customer journeys to guide communication strategy in collaboration with product and sales teams.
• Share insights with commercial and product teams to strengthen campaigns and sales conversations.
• Ensure that our health and lifestyle positioning differentiates us in a competitive market.

Must‑Have

• 3–5 years of experience in product marketing, content marketing, or related roles, ideally in healthtech, lifestyle, or SaaS.
• Strong writing, editing, and storytelling skills in German and English.
• Experience in go‑to‑market strategy and campaign execution.
• Proven ability to create & design content graphics that drives both awareness and conversion.
• Structured and analytical approach with strong project management skills.
• Excellent communication and organization skills
• Structured way of working & reporting
• Ability to collaborate across teams and consult stakeholders effectively.
• Hands‑on experience with AI applications in content creation and workflow setup.

Nice‑to‑Have

• Familiarity with healthcare, pharma, or other regulated industries.
• Experience in app or SaaS content marketing.
• Working knowledge of SEO, SEM, and digital content distribution.
• Understanding of sales enablement processes and tools.

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers.

Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life‑sciences to make personalized medicine reality. Finally! You want more? There are a bunch of things Temedica offers its employees – and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state‑of‑the‑art devices, but there’s much more that we do to support our Temedicans, for example:

• 150€ monthly subsidiary
  :
  For whatever makes…