Senior Automotive Content Manager; m​/f​/d

Your mission

As our Senior Automotive Content Manager, you’ll step intoitário role with purpose, growth, and real impact. You’ll join our Web Products team, where your work will shape the way we deliver high‑quality, technically accurate, and SEO‑optimized content across all Repair & Maintenance categories, from Smart Mechanic to Community. Your contributions in content strategy and execution will be highly trusted and celebrated, all in an environment that values authenticity, inclusion, and cross‑cultural collaboration.

• Own the production, management, and planning of all R&M content across key categories like Smart Mechanic, RM બી, Virtual Mechanic, and Community
• Define clear content requirements and ensure all deliverables are on time, SEO‑optimized, and meet high quality standards
• Build efficient, scalable workflows and develop cross‑quarter, data‑driven content roadmaps to drive accuracy and delivery speed
• Monitor KPIs using dashboards and continuously improve performance across coverage, quality, and SEO traffic growth

• 5+ years of experience owning end‑to‑end content production in a high‑performance environment
• Strong understanding of SEO principles and how to apply them for traffic growth and ability to define, plan, and manage large‑scale content programs across multiple categories
• Detail‑oriented with a high bar for content quality and technical accuracy with excellent collaboration and communication skills across cross‑functional teams
• Comfortable using AI tools and innovation to optimize workflows and content quality
• Experience with automotive or technical content is a plus
• Fluency in English (C1), German is a plus

• Inclusive and supportive culture that values authenticity and growth — no walls, no limits, no bureaucracy.
• Clear strategy and purpose‑driven impact — you’ll know exactly how your work drives Carly’s mission.
• Data‑driven decisions and open dashboards — full transparency on goals, growth, andịch results.
• Cross‑functional collaboration — strong management, hands‑on workshops, and a high learning curve.
• Competitive compensation and 100%
  RSSET company‑supported equipment to help you do your best work.
• Stable and sustainable growth — proudly independent, with no external trabajadores.
• A passionate, international team based in the heart of Munich — with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.