Senior Product Marketing Manager; m​/f​/d

Senior Product Marketing Manager (m/f/d) – Westwing, Munich

Join our team

As Senior Product Marketing Manager
, you will drive the strategic and operational excellence of our product performance and storytelling across all marketing channels. This highly cross‑functional and generalist role combines data‑driven decision‑making with sharp strategic thinking to maximise the commercial impact and brand visibility of our key product families. You will shape the product marketing strategy, define high‑impact initiatives and orchestrate seamless execution across teams.

The position is unlimited and based in Munich
.

• Track, analyse and interpret monthly product performance and translate insights into concrete optimisation actions
• Define and execute ad hoc initiatives for categories and product families to support commercial targets
• Partner with marketing channels to test, scale and optimise tactics that drive sales and brand positioning, including AI‑powered tools for content personalisation and targeting
• Develop, refine and ope rationalise the strategic product marketing approach, including clustering, positioning and push strategies, informed by AI‑enhanced segmentation and scoring
• Ensure consistent, high‑quality product storytelling across all touchpoints (social media, onsite, stores) and align on product pushes and placements with cross‑functional teams (retail, stores, marketing, product)
• Enhance product marketing dashboards and scoring tools in collaboration with marketing analytics

• Proven experience in cross‑functional project management, performance analysis and business development
• Strong strategic mindset and hypothesis‑driven problem‑solving skills
• Excellent communication skills with the ability to influence, align and drive clarity across diverse teams and stakeholders
• Analytical skills with the ability to translate complex data into clear commercial actions
• Strong understanding of product marketing, customer journeys and conversion drivers
• A holistic, strategic marketing perspective that balances brand‑building, commercial performance and long‑term growth

• Inspiring, international, informal and nonpolitical environment for ownership and career growth
• Unique culture based on trust, support and collaboration with regular all‑hands meetings, feedback channels and Q&A sessions
• Hybrid working mode with 3 office days per week
• Up to 4 weeks temporary work‑from‑anywhere per year
• 30 days paid holiday per year
• Beautiful, centrally located, dog‑friendly office with free beverages, cafeteria, open spaces and sunny terrace
• Discounts on Westwing Collection, third‑party brands, Family & Friends vouchers and Westwing vouchers for special occasions
• Company and team events (Movie Nights, Oktoberfest, Summer Parties, etc.)
• Health and wellbeing offerings (sports membership, mental health support, coaching, vaccinations, skin checkups, etc.)
• Discounted green mobility options (public transport, Job Rad)
• Company daycare “Westwing Wichtel” and partnership with Elly & Stoffl in Munich
• Subsidised company pension scheme
• Social Impact Day to contribute to environmental and societal causes

Westwing, Europe’s #1 in Beautiful Living e‑commerce, operates in 20+ European countries and achieved a GMV of €497 million in 2024. As the premium one‑stop destination for Design Lovers, we offer a carefully curated assortment of the Westwing Collection and third‑party design brands. Our integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together to “excite people to create homes that unlock the full beauty of life”.

Founded in 2011 and headquartered in Munich, we went public on the Frankfurt Stock Exchange in October 2018.

Our diverse team performs at a fast pace in an inspiring, international and informal environment that fosters growth and innovation. Diversity and inclusion are integral to our culture, embracing respect for every individual’s uniqueness, cultural differences and equal opportunity.