Marketing Director, Europe

Overview

WuXi App Tec is seeking a strategic Market Director to drive awareness, thought leadership, and lead generation in UK/Europe market. This role requires expertise in regional market trends, strategic content development, and performance-based marketing initiatives to support business development teams in UK/EU. The ideal candidate will collaborate with Business Development Teams, technical stakeholders, and agency partners, and lead a team to execute impactful marketing campaigns that resonate with regional audiences.

WuXi Marketing is a lean, strategic organization operating within a matrixed environment. Critical strategic thinking, decision-making, and demonstrated execution in marketing—not sales support—are key. Successful candidates will know how to build relationships, focus on initiatives that drive impressions and thought leadership, and generate qualified leads. This person will work closely with sales teams, technical leaders, and business unit marketing teams. Availability for calls with US and China-based colleagues outside regular business hours is required, with an effort to balance schedules.

This job is hybrid in Munich, Germany.

• Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
• Develop and implement marketing strategies tailored to the UK/EU market to increase brand awareness, enhance thought leadership, and generate qualified leads.
  • Analyzing country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
  • By gathering and interpreting market intelligence, the EU Market Director will refine positioning and messaging to ensure WuXi App Tec remains competitive and relevant in the region.
• Managing the creation and execution of high-value content in collaboration with China/US Marketing teams. This includes determining the appropriate mix of materials, optimizing content for local languages, and overseeing both paid and organic marketing campaigns to maximize the effectiveness of events and content.
• The EU Market Director will leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
• Managing the promotion of conferences and events, securing speaking opportunities at key industry events, and tracking key performance metrics monthly.
• Continuous testing, refinement, and reporting of marketing strategies to ensure Marketing initiatives remain effective and aligned with evolving market dynamics, driving maximum impact in Europe.
• Other duties as required

Job Requirements:

• Demonstrated ability to strategize, plan, execute, and measure multi-channel marketing programs that drive awareness, perception, and lead generation.
• Demonstrated ability to show critical thinking and how it played into plans for building awareness, perception, and lead generation when it comes to prioritization, channel selection, resource allocation, course correction, and timing of marketing execution.
• Strong understanding of market dynamics in the pharmaceutical and biotech sectors.
• Demonstrated experience and results planning, executing, and measuring multi-channel marketing campaigns, including content marketing, digital advertising, SEO, and event marketing.

Experience /

Education:

• Bachelor's degree in marketing, business, life sciences, or a related field; advanced degree preferred.
• 10+ years of strategic multi-channel marketing experience - strategize, plan, execute, measure- preferably in the life sciences, CRO, or pharmaceutical industry, with a focus on international markets.

Knowledge / Skills / Abilities:

• Strong communication and collaboration skills, with experience working in a cross-functional, international environment.
• Strong people management skills and leadership; understanding of different cultures
• Knowledge and evidence of understanding and executing strategic marketing versus marcomm activities.
• Fluency in English required;
  Bilingual is a plus.
• Proficiency in marketing automation platforms (e.g., Hub Spot) and CRM tools (e.g., Salesforce).
• Abili…