Paid Media Specialist - EMEA; m​/f​/d

Your Opportunity at ARC’TERYX:

As the Paid Media Specialist for EMEA, you are responsible for driving awareness and guest acquisition through paid activations across the region. In this role you are responsible for the execution of paid media strategies and the development of tactical plans of EMEA Brand Marketing activations.

You work on a variety of different projects, from the execution of Top-of-Funnel paid media strategies for Brand & Product Campaigns to the tactical planning of Brand Experiences and new store opening promotions across EMEA. You work collaboratively with the Brand Communications and other regional and global teams as well as our external agencies to deliver on our regional paid media strategy.

The EMEA Brand Communications team works in lockstep together, as well as cross-functionally, to bring the outside in, and the inside out. We focus on telling the right story to the right audience at the right time and are constantly adapting the team’s way of working to support each other and meet our objectives. We are fiercely entrepreneurial and always rolling up our sleeves to try new things.

We are focused on consumer acquisition and retention across retail, wholesale and ecommerce channels. We strive to deliver purposeful guest experience and grow the brand reach in Europe.

• Execute paid media strategies for EMEA Brand Marketing activations
• Manage the Top-of-Funnel paid media activations for seasonal Brand and Product campaigns
• Build media plans based on campaign objectives (awareness, traffic, conversion)
• Define and oversee budget allocation across a variety of paid media activations and advertising channels
• Analyze cross-channel performance and identify optimisation levers and actionable insights
• Run structured A/B testing (audiences, creatives, landing pages)
• Deliver campaign reports to regional and global communications leadership
• Managethe EMEA paid media digital agency
• Plan, brief and review paid assets and copies
• Work cross-functionally with the regional and global teams to create strong paid media plans
• Collaborate with the EMEA Digital Commerce team to align paid media initiatives and brand execution across all digital touchpoints and throughout the Full Marketing Funnel.
• Regularly update internal teams on paid media plans and strategies for all activities – own and lead the topics from a paid media side
• Optimize structures and processes to improve efficiency and facilitate cross-functional success
• Stay up to date with digital media and AdTech trends

• Good understanding of major advertising platforms such as Google, Meta, Tik Tok, Pinterestand other platforms that allow you to understand the media ecosystem and plan campaigns to hit business goals
• Advanced understanding of performance KPIs
• Strong understanding of conversion funnels
• Knowledge of tracking, pixels, and UTM structures

• Scaling Top-of-Funnel paid media strategies in EMEA
• Developing paid media strategies for EMEA Brand Marketing activations
• Making smart usage of AI tools to gain in automation and speed to market

• You have a bachelor's degree in the field of advertising, digital marketing or a related discipline with 3+ years experience in Paid Media Strategy and Top-of-Funnel Advertising (in house or agency).
• You have a track record in working consumer-centric industry, preferably with lifestyle and cultural brands.
• You have experience managing regional or multi market paid media strategies, balancing global frameworks with the unique needs of local communities.
• You have a strong analytical thinking and are performance driven
• Ability to negotiate while working within a multi-national and multi-cultural environment.
• An enthusiastic approach to evolving and improving existing brand awareness strategies.
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance…