CRM Manager m​/f​/d - Bet

CRM Manager m/f/d
- Dazn Bet

Department: 10-895 - Marketing
- Marketing

Employment Type: Permanent
- Full Time

Location: Germany
- Munich

Reporting To: Daniel Berthold

DAZN Bet is on a mission to redefine sports betting combining the passion and reach of the world's leading sports streaming platform with an innovative, fan‑first betting experience. As part of the wider DAZN ecosystem, we’re bringing something genuinely different to the market; a brand that sports fans already know and trust.

We’re growing fast across the globe and building a team of bold, ambitious and data‑driven individuals who want to be part of something bigger. If you’re passionate about sport, energised by performance and ready to help shape a new era of interactive sports betting, DAZN Bet is the place for you.

As CRM Manager for DACH, you’ll be at the heart of our customer engagement strategy across Germany and Austria, strategically planning, executing and optimising CRM campaigns that drive retention, reactivation and long‑term customer value.

You’ll work closely with internal teams and external stakeholders to deliver high‑performing, personalised campaigns that set DAZN Bet apart in a competitive market. This is a unique opportunity to help position DAZN Bet as the go‑to sports betting brand for fans across the DACH region, combining creative thinking with sharp commercial instincts and a deep understanding of the local market.

This role is based in Munich.

• Strategically plan and execute CRM campaigns across the full customer lifecycle, driving engagement, retention and reactivation across Germany and Austria
• Drive innovative, personalised campaigns using automation and multiple communication channels to deliver above industry‑standard retention rates
• Develop and manage promotions
  , executing targeted campaigns that maximise customer satisfaction and directly contribute to business revenues
• Maximise customer lifetime value
  , monitoring and optimising bonus costs to ensure profitability across all CRM activity
• Build robust campaign reporting frameworks
  , tracking KPIs and campaign performance to continuously improve effectiveness and drive commercial growth
• Collaborate with BI & Data teams to monitor market performance, identify commercial opportunities and inform strategic decision‑making
• Monitor regulatory and market trends across the DACH region, ensuring all CRM activity remains compliant with local gambling regulations and advertising restrictions
• Build strong cross‑functional relationships across DAZN Bet and the wider DAZN business to identify new revenue streams and enhance the customer experience

• 3+ years of CRM experience within the online gaming industry
  , ideally across both Sports book and Casino products
• Hands‑on experience with CRM tools such as Optimove, Salesforce or similar platforms, alongside CMS tools experience with Optimove is a strong plus
• Proven track record of delivering customer lifecycle campaigns that drive loyalty, retention and measurable revenue growth through innovative CRM strategies
• Strong analytical and data‑driven mindset
  , with the ability to evaluate campaign performance and translate insights into clear commercial actions
• Deep knowledge of the DACH gambling landscape
  , including local regulations, advertising restrictions and market‑specific opportunities
• A creative, bold and commercially focused approach
  , equally comfortable with high‑level strategic thinking and hands‑on execution
• A genuine passion for sport
  , particularly football, with a strong understanding of what it means to be a fan across multiple sports
• Fluency in German and English
  , with excellent written and verbal communication skills in both languages

Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.