Communications Manager; m​/f​/d

Create Desirability for our brands By Unleashing the full communications potential for Moët Hennessy

The Communication Manager plays a vital role in building our luxury brands and is responsible for communication excellence. The Communication Manager oversees earned communication for a set of brands of the total MH Wines & Spirits portfolio in Germany as well as the German Communications strategy, exciting journalists & consumers with our products and immersive creative experiences. Develop and implement communications concepts / projects together with the local brand team to increase our brand desirability, product visibility and maximize impact on targeted consumers.

The responsibilities in Communications include strategic skills, management & people skills as well as strong executional skills, and will be defined in further detail below.

Your role in a nutshell:

• Lead communications for Moet Hennessy Germany and a fixed set of brands, create compelling communications strategies/plans for these brands in collaboration with Maisons & local teams
• Co-develop the communication strategy and co-drive the PR agenda for Moët Hennessy to help achieve key results and commercial objectives across the portfolio increasing brand desirability
• Ensure best-in-class local communications with highest degree of relevance in the market and continue to lead within the industry and beyond through unmatched creative experiences
• Focus strongly on setting and monitoring of KPIs – constantly adapt, based on learnings and results to ongoingly elevate our communications performance
• Further expand an already strong PR network with key press contacts (publisher / chief editor) & key opinion leaders, as well as build on global Moët Hennessy / LVMH stakeholders to maximise PR output (AVE/Reach/Share of Voice vs. Competitors)
• Train & educate German Marketing team on development of communications landscape as well as fuel the organization with trends and innovation in the communications field

• Own the Multi-Channel integrated communications strategies & plan across the respective portfolio incl. all communication buckets in collaboration with the respective teams (Media, Social, CRM, …)
• Define overarching key communications priorities for MH Germany together with the 2 nd Communications Manager, co-develop the communications strategy and drive the PR agenda
• Derive an actionable plan that utilises a diversified media landscape across lifestyle, daily & special interest press and activate if needed the TV & radio universe for key activations
• Further push consumer centricity within the company. Increase brands desirability to drive business in long-term with 360° / multi-touchpoint communication concept. Ensure best-in-class immersive & creative brand platforms with highest degree of local relevance
• Create and execute holistic multi-channel communications concepts, closely collaborating with the Media team to ensure effect of synergies and holistic planning to drive commercial success
• Put Germany at the forefront of PR expertise, execution and constantly push the boundaries exploring new ideas, partners, executions with a strong test and learn mind-set
• Analyse and distribute PR results & reportings within the local & global team
• Manage and keep up to date a wholistic PR database, connecting stakeholders if needed

Brand Communication

• Take on communications for a set of Moet Hennessy Germany brands - develop compelling, holistic communications strategies and plans to drive brand desirability
• Manage all day-to-day PR activities:
  Work closely with various stakeholders; create, write, edit, and translate press releases, as well as other content
• Ensure a timely delivery of materials so that deadlines are met. This also includes proactive feedback and continuous project updates to your reporting manager and Maisons
• Oversee all coverage such as clippings, sample tracking, product placements, editorial requests, while managing local PR monitoring budget and dedicated expenses – for your respective set of brands
• Be the local counterpart for all Maison PR teams – collaborate on creativity & relevance
• Be key contact and build strong local…