Brand & Trade Marketing Specialist

Brand & Trade Marketing Specialist

(DE/EN, 100%)

KJUS Brand and Sales

• Responsible for executing KJUS global marketing campaigns and events in Europe
• Collect European Marketing needs from all markets and communicate to HQ Marketing Team
• Responsibility of overseeing LKI marketing budget in collaboration with Senior Marketing Manager
• Manage wholesale and distributor marketing partners asset creation in accordance with the global marketing calendar
• Support sales reps with client appointments and food and beverage as needed for line showings in Munich showroom
• Create and prepare materials for sales appointments: workbooks, sales decks, and visual slideshows
• Support with steaming, organizing, and seasonally preparing samples for the Munich showroom
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging

• Coordination of ordering printed materials including workbooks, product marketing cards, fliers, etc.
• Pack, prepare, and ship marketing packages (workbooks, apparel, product for events, media, retailers, etc.)
• Liaise with Customer Service department to ensure timely delivery of marketing-related product
• Obtain bids and help processes for marketing needs (photographers, shop-in-shop, POS tools, etc.)
• Apply project management skills to supporting the creative team with workflow and design needs
• Coordinate with wholesale partners, distributors, and creative team associates for asset development in accordance with brand guidelines for digital and print materials: ads/banners, catalogs, advertorials, posters, POS materials, season change, billboards, screens for instore, tournament & B2B vouchers, product lookbooks
• Collaborate with global Social Media & Partnership Specialist on social content as it relates to translations and content that promotes KJUS products, retail stores, events, and campaigns.

• Develop and execute a comprehensive retail marketing calendar in the brand and outlet stores
• Adapt global brand campaigns to fit local retail environments while maintaining brand consistency
• Drive traffic to brand & outlet stores through marketing activities, special promotions, events, expand customer base via CRM; coordinate with Ecommerce Specialist for content creation for newsletters, sample sales, and seasonal clearance campaigns
• Responsible for the communication and delivery of offers with the respective outlet centers for special promotions and events
• Planning, development and implementation of seasonal POS tools and digital signage (season change, shop window creations, sale, etc.)
• Responsible for the development and optimization of the visual merchandising guidelines and their correct implementation in the stores

• Event planning support of KJUS in-store retail (in cooperation with Head of European Retail) and brand partner events
• Plan details and logistics for in-store events, working with buyers and retail marketing team (in cooperation with Head of European Retail)
• Support fashion shows, golf tournament events, and on-site brand representation
• Support Brand Photoshoots when applicable
• Support seasonal Munich showroom sample receiving and set up
• Track spending versus budget while coordinating with finance on invoices
• Support GTM campaign ideation and implementation
• Coordinate non-U.S. marketing initiatives with European team

• Review German translations to support team with global language accuracy
• Compile Product Data/Technical Information Files and Imagery for clients

• Work with editors and media contacts for product placement opportunities
• Coordinate graphics and image needs for media with the Creative Department, ensuring cohesive brand guidelines
• Prepare and distribute Press Kits and seasonal Lookbooks to editors and other media personnel
• Coordinate key projects and media with outside agencies as needed
• Commercial education with further experience and training in the marketing field, ideally with experience in the outdoor sports / textile industry
• Several years of experience in trade and/or retail marketing and project management,…