Demand Generation Lead (m​/f​/x

Head of Demand Generation (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: München

The Head of Demand Generation (m/f/x) will architect and scale the global demand engine for osapiens, driving predictable and capital-efficient pipeline growth across product families focused on Sustainability, Transparency, and Operational Efficiency.

This leader is accountable for pipeline creation and acquisition efficiency. While direct ownership of Marketing Operations, Website, and Field Marketing may evolve over time, this role is responsible for integrating these functions into a cohesive, high-performing revenue engine.

Less than absolute ownership. More than advisory influence. Clear accountability for pipeline outcomes.
This is not a campaign management role — you engineer revenue systems.

As osapiens scales internationally, demand must evolve from activity-based marketing to engineered revenue systems. We must:

• Improve pipeline predictability
• Reduce cost per SQL
• Strengthen enterprise account penetration
• Integrate digital, regional, and sales-led motions
• Increase ROI transparency across spend
• Replace manual execution with AI-native workflows across every demand channel
• Move from campaign-as-project to signal-triggered, self-optimizing orchestration

• Own quarterly and annual pipeline targets in partnership with Sales
• Reverse-engineer revenue targets into rigorous demand models: ACV assumptions, conversion rates, channel mix, velocity — and defend them with data
• Drive measurable marketing-sourced and influenced revenue
• Establish disciplined budget allocation
• Run attribution that is production-ready from day one — not perpetually preliminary

• Lead paid acquisition, ABM, and digital growth programs
• Drive experimentation and conversion optimization
• Improve CPL, SQL conversion, and CAC efficiency
• Manage and optimize demand budget allocation
• Deploy AI agents to continuously monitor market intent signals — from technographic triggers to buying behavior — and translate them into automated, personalized outreach at scale

• Personally architect AI-enabled workflows across paid acquisition, ABM, outbound, and content — not delegate, build
• Translate hands‑on fluency with Clay, Apollo, LLMs, and AI agents into operationalized, repeatable systems
• Co‑design AI‑augmented prospecting workflows with the SDR/BDR organization — from signal detection to personalized outreach at scale
• Drive continuous experimentation across CPL, SQL conversion, and CAC — test, learn, compound.

• Define website conversion strategy and optimization roadmap
• Partner with Product Marketing on messaging alignment
• Establish CRO testing framework and performance benchmarks

• Align enterprise events and regional programs to pipeline goals
• Integrate digital and field strategies for account penetration
• Partner with Sales on territory activation

• Define attribution philosophy and reporting standards
• Partner with Marketing Ops on CRM integrity and data hygiene
• Drive ROI transparency and forecasting visibility

• Build and lead a high-performance demand organization
• Establish KPI rigor and accountability culture
• Model AI‑first ways of working — and hold the team to the same standard
• Prepare the function for international growth

• 25–40% YoY pipeline growth
• Reduced cost per SQL
• Improved full-funnel visibility
• Strong Sales–Marketing alignment
• Repeatable enterprise demand programs
• At least 3 AI-native workflows in production across demand channels
• SDR/BDR outbound meaningfully augmented by AI-enabled systems

• 12+ years in B2B SaaS Demand Generation
• Proven pipeline growth leadership
• Proven ability to build rigorous demand math models from revenue target to channel plan - architected and defended, not sketched
• Hands‑on AI fluency:…