Advertising Strategy Manager - Central Europe M​/F​/D

Advertising Strategy Manager
- Central Europe M/F/D

Department: 84-602 - Media
- Ad Sales

Employment Type: Permanent
- Full Time

Location: Germany
- Munich

Do you want to shape the future of the biggest sports entertainment destination in the world and play a key role in the continued growth of our commercial advertising business in core markets?

As our new Advertising Strategy Manager Central Europe, you’ll become an integral part of the Advertising Strategy team within DAZN Media, helping to define and execute DAZN Media’s commercial strategy across DACH, France and Belgium. Collaborating closely with colleagues across Sales, Commercial Rights, Marketing and Content, as well as stakeholders across our wider European business, you’ll identify new opportunities to expand DAZN Media beyond its owned platforms through innovative commercial partnerships and solutions.

In this role, you’ll lead the development of our off-platform commercial strategy, expanding DAZN Media’s reach through strategic publishing partnerships, driving the evolution of our FAST distribution ecosystem and identifying new ways to connect premium sports content with audiences beyond the DAZN platform.

At the same time, you’ll help strengthen DAZN Media’s market position by developing impactful B2B marketing initiatives that showcase our advertising capabilities and reinforce our position as a leading sports media partner.

You’ll combine strategic thinking with commercial creativity, working across multiple markets and functions to unlock new revenue opportunities, build long-term partnerships and help shape the future of DAZN Media across Europe.

This role is based in Munich.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

• Lead DAZN Media’s off-platform commercial strategy
  , identifying new monetisation opportunities beyond DAZN’s owned platforms and creating scalable initiatives that drive long‑term business growth.
• Own and expand our strategic partnership ecosystem
  , with a particular focus on publishing and FAST partners, extending DAZN Media’s reach and unlocking new revenue opportunities across external distribution channels.
• Shape DAZN Media’s B2B marketing strategy
  , delivering go‑to‑market initiatives, thought leadership and commercial storytelling that strengthen our market position and elevate our brand within the advertising industry.
• Create innovative commercial propositions and multi‑platform advertising solutions
  , transforming client and agency briefs into compelling partnership concepts that leverage DAZN’s premium sports content and engaged audiences.
• Build strategic partnerships with leading social media platforms
  , unlocking new opportunities for brands to connect with fans while evolving DAZN Media’s off‑platform advertising proposition.
• Partner with teams across Sales, Commercial Rights, Content and Marketing to bring commercially impactful initiatives to life, delivering value for brands, partners and DAZN.
• Drive strategic collaboration across European markets
  , sharing best practices, influencing cross‑market initiatives and helping shape the next phase of DAZN Media’s growth.

• Several years of experience in advertising strategy, commercial partnerships or media strategy within a sports media business, broadcaster, publisher, agency or digital platform.
• Proven experience developing commercial strategies, go‑to‑market initiatives and strategic partnerships, with the ability to identify new business opportunities and translate them into scalable commercial solutions.
• Extensive understanding of the sports rights, media and advertising ecosystem, including digital advertising, publishing, OTT, FAST and emerging monetisation models.
• A strong commercial and entrepreneurial mindset, supported by excellent analytical skills and the ability to turn market insights into impactful commercial strategies.
• Outstanding communication, presentation and storytelling skills, with the confidence to influence senior stakeholders and build high‑impact relationships across internal teams and external partners.
• A highly collaborative approach, with experience leading complex cross‑functional projects and managing multiple stakeholders across different markets.
• Excellent planning and execution skills, with the ability to prioritise effectively, manage multiple initiatives simultaneously and deliver at pace.
• Fluency in English and German, alongside a genuine passion for sports, media and building innovative commercial partnerships.

Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.