Marketing Manager (m​/w​/d

We're a 65-person EdTech scale-up operating across Europe, on a mission to help educators bring learning and belonging for every child.

Our AV1 robot is deployed across 19 countries with 5,000+ units, supporting schools to improve attendance, belonging, and continuity of learning for children who cannot be physically present. Consistently described as life-changing, it bridges the gap between the student and their peers, restoring both educational continuity and the essential sense of social belonging.

As a Marketing Manager, you’ll play a key role in bringing our mission to life through the marketing campaigns: helping educators bring learning and belonging to every child. You will be the decision maker for our DACH and BENELUX campaigns.

You will be responsible for:

• Adapting and executing the global marketing strategy for audiences in DACH and BENELUX.
• Driving marketing qualified leads from school authorities and schools.
• Raising awareness of school non-attendance as a growing challenge, positioning the AV1 robot as a trusted tool for early intervention and school non-attendance, and engaging decision-makers with compelling, evidence-based content.

From crafting case studies and coordinating national campaigns to enabling local outreach and events, you will align marketing activity with Sales goals and ensure every campaign is purposeful, measurable, and relevant to the needs of our customers.

• Marketing strategy & execution: Adapt and deliver the DACH and BENELUX marketing strategy that aligns with the global marketing strategy, local business objectives and the overall company strategy. Contribute to the global marketing strategy from a DACH and BENELUX perspective.
• Campaign management: Plan, execute, and manage multi-channel marketing campaigns (including email marketing, content, webinars, events/conferences and other tactics) to drive problem & brand awareness and lead generation in the DACH and BENELUX markets.
• Content localisation: Ensure that all marketing content and campaigns are localised for the DACH and BENELUX audience while maintaining brand consistency.
• Marketing Effectiveness: Oversee the marketing budgets for your regions, ensuring all initiatives drive forward marketing’s key performance indicators:
  Marketing Qualified Leads (MQLs), Conversion Rate (from MQL to Customer) and Return on Marketing Investment (ROMI).
• Performance analysis: Track, analyse, and report on the success of marketing campaigns, using insights to optimise future activities.

• Strong understanding of marketing principles, strategy, content creation, and demand generation. Ideally from B2B tech or high-value education products.
• Knowledge of the DACH and BENELUX markets – especially Germany and The Netherlands – including customer behaviour, media landscapes, and regional cultural nuances.
• Familiarity with marketing automation tools, CRM platforms (e.g. Hub Spot), Content Management Systems (e.g. Webflow), email marketing tools and analytics software.
• Proven ability to manage multiple complex campaigns simultaneously, balancing high-level strategy with tactical delivery.
• Strong communication and interpersonal skills (German and English business fluency essential, Dutch desirable).
• Expert at analyzing performance metrics to derive actionable insights and drive measurable business impact.
• Autonomous and capable of taking initiative, while also being an effective team player.
• Problem-solving skills with a creative approach to overcoming challenges.
• A mature professional presence and the ability to influence stakeholders at all levels.

• Purposeful campaigns: Your work keeps thousands of children connected, learning, and included every single day. You can see the impact you have with every child’s story.
• Autonomous ownership and trust: As the main Marketing person for the DACH and BENELUX, you will be given freedom to plan and execute whatever you see fit, as long as it aligns with our global strategy and pushes the needle further.
• Grow your craft: Elevate your skills in a lean…