Senior Product Marketing Specialist

Product Marketing-530 Posted August 14, 2026 at 2:55 AM

Company

okta

Location

Type

Full-time

Commensurate with experience

• 01 foundation in core Product Marketing (PMM) disciplines
• 02 experience driving regional go-to-market execution
• 03 proven ability to translate global strategy to local market reality
• 04 strong passion for storytelling and market insights
• 05 experience equipping sales teams with impactful content and enablement
• 06 based in Munich
• 07 ability to collaborate across global and regional teams

Join Okta, a leader dedicated to securing every identity from AI to Human. In an era where identity is paramount to unlocking AI's potential, Okta provides the trusted, neutral infrastructure that empowers organizations to safely embrace innovation. We seek builders and owners with a relentless drive for excellence and urgency, ready to undertake career-defining work.

We are looking for a Senior Product Marketing Specialist, EMEA to lead regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East, and Africa. This pivotal role requires a strategic marketer adept at translating global vision into local impact, passionate about storytelling, and skilled in leveraging market insights to equip sales teams with compelling content.

Based in Munich, you will serve as a critical bridge between global and regional teams, ensuring market feedback directly influences product roadmaps and global messaging. You will be instrumental in adapting global strategies to regional buying behaviors and industry dynamics, refining customer-facing narratives, and tailoring high-impact collateral to drive pipeline velocity throughout EMEA.

As a Senior Product Marketing Specialist, EMEA, you will:

• Regional Go-to-Market Execution:
  • Support and drive product launches and GTM strategies across EMEA, ensuring alignment with regional needs and market nuances.
  • Localise global marketing campaigns for key and emerging EMEA markets, maximizing regional impact.
  • Optimise product messaging and positioning to resonate with diverse audiences throughout the EMEA region.
• Strategic Collaboration & Translation:
  • Translate global product positioning, value frameworks, and launch plans to align with specific regional buying behaviors and local industry dynamics.
  • Serve as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging.
• Adapt global sales content for EMEA, ensuring its relevance, effectiveness, and cultural appropriateness for regional sales teams.
• Equip sales and partners with the right messaging, competitive insights, and compelling use cases to drive success.
• Gather regional feedback proactively to continuously refine positioning and enablement strategies.
• Content & Messaging:
  • Tailor product messaging to deeply resonate with EMEA customers while maintaining global brand consistency and messaging integrity.
  • Refine customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA.

• Proven experience in a product marketing role, with a focus on regional go-to-market execution, product launches, positioning, and sales enablement.
• Demonstrated ability to translate global product strategies and messaging into effective local market realities.
• A strategic mindset with a passion for compelling storytelling and deep market insights.
• Experience in equipping and enabling sales teams with impactful content, competitive intelligence, and use cases.
• Ability to collaborate effectively across global and regional teams, influencing stakeholders and incorporating feedback.