Co-Founder & CMO (gn) @ Oral Beauty Brand, Munich

Food Labs is Europe’s leading early-stage VC and venture studio, backing founders who are shaping the future of food, health, and wellness
. We believe the next wave of consumer companies will redefine nutrition, metabolic health, and preventative wellness
, which is why we backed companies like reformed, ahead, Holy, and the Sanity Group.

We’re looking for a hands‑on Co-Founder & CMO/Performance Marketeer to scale our oral care/beauty brand, own growth end-to-end, and become the third founding pillar alongside Operations/Finance/Product and Brand/Organic Marketing.

We sit at an intersection no one else owns:
microbiome science combined with beauty and fun. The big incumbents are clinical. We are building a love brand with viral products on cleaner formulations, developed with our dentist to deliver visible results.

Your job is to turn that into a repeatable, profitable scaling engine and take us from early product-market fit to serious, sustainable revenue.

• Paid Acquisition: Scaling paid engine across Meta, Tik Tok, Google, managing new CAC, ROAS, and payback as spend scales.
• Creative Velocity: Produce and iterate on hook-driven ad creatives, running a fast, rigorous testing loop across angles, faces, and concepts.
• Conversion & Landing Pages: Optimize high-converting landing pages and the entire on-site funnel, mapping and refining each stage of the customer journey.
• Retention & Lifetime Value: Drive repeat purchase and LTV through email, loyalty, and post-purchase flows.
• Organic & SEO: Build compounding, lower-cost growth through SEO and AI search optimization (GEO/AEO), covering keyword research, content, and technical SEO.
• Measurement: Establish clean data attribution and KPI tracking, run incremental tests, and turn performance insights into the next round of creative and product bets.
• Product
  
  Roadmap:
  
  Co-shape what we build next, viral-ready launches, not just how we market them.
• 0-to-1 Ownership: Take full ownership of the growth function, build the growth team, and carry real upside and risk.

• Proven DTC Builder: Scaled a consumer/DTC brand from early traction to 7-figure monthly revenue, ideally in beauty, personal care, wellness, or FMCG.
• Hands-On Paid Expertise: Owned Meta, Tik Tok, and Google end-to-end. Created high-performing creatives, optimizing rigorously, and managing meaningful budgets at profitable ROAS.
• Data-Driven & Fast: Managed CAC/LTV/ROAS and full-funnel attribution at scale, paired creative strategy with hard numbers, and moved with an extreme bias to speed.
• Founder Mentality: Entrepreneurial mindset with the ability to move fast, test, iterate, and solve challenges directly.
• Language Advantage: Fluent in English and German.

Ready to turn a viral-ready brand into a scaling machine?