Channel Manager; m​/f​/d; Website & Digital Experience, Munich

Are you a digital strategist who thrives at turning websites into high-performing business channels? We're looking for a Channel Manager (m/f/d) - Website & Digital Experience to own and evolve  
as EGYM Technology's most critical owned channels. You'll define strategy, drive conversion performance, and coordinate cross-functional teams - from Product Marketing and Demand Gen to Engineering - while partnering with your EGYM Wellpass counterpart on shared digital experiences. You'll own measurable business impact across lead generation, brand storytelling, and user experience. Join us in Munich and shape the digital future of EGYM Technology.

• Channel Ownership & Strategy: You own the website as a channel across all three EGYM properties (EGYM Group, EGYM Technology and EGYM Wellpass) - strategy, content calendar, editorial governance, and performance. Define and manage the site roadmap in alignment with GTM priorities, product launches, and brand objectives.

• Lifecycle Management: You manage the page lifecycle and run regular content audits to keep the site lean and high-performing. You oversee the strategic migration from Acquia Drupal to Sanity

• Collaboration: You serve as the primary website counterpart for Product Marketing, Demand Gen, Brand, Sales Enablement, and regional marketing teams. You prioritize and brief web development requests, and manage external web agencies and partners

• Optimization: You own website conversion rate as a primary KPI and drive month-over-month improvement through testing and optimization. You define and track website KPIs: traffic, engagement, lead generation, cross-site routing effectiveness, and conversion funnels

• SEO Strategy & Growth: You create and own the SEO strategy in partnership with Performance Marketing, including keyword targeting, on-page optimization, structured data, and content gap analysis

• Reporting: You report on website performance monthly/quarterly to marketing leadership with actionable optimization recommendations based on GA4 and conversion data

• Synergies: You partner closely with your EGYM Wellpass counterpart on shared web components and cross-site initiatives to ensure consistency across the digital ecosystem

• Website Management: You bring 3–5+ years in website management, digital marketing, or digital channel management, ideally in a B2B SaaS or tech environment

• CMS & Content Platform: You have hands-on experience managing content in a headless CMS (Sanity, Contentful, or similar is a strong plus) and can independently manage the full content lifecycle

• Analytics: You have a solid understanding of SEO, on-page optimization, content strategy, and web analytics (GA4, conversion tracking) to inform optimization priorities

• Conversion Rate: You have demonstrated experience identifying funnel drop-off points and recommending optimizations through landing page design, form reduction, and CTA testing

• Project Management. You possess strong project management skills with the ability to juggle multiple work streams, stakeholders, and deadlines across cross-functional teams

• Communication & Collaboration. You are fluent in English for our international scope, exceptionally strong in stakeholder management, and comfortable working across marketing, product, sales, and engineering teams. German is a plus

• Tool Mastery & Operations. You own Sanity CMS, GA4, and reporting workflows. You become the go-to person for web content operations across all properties

• Governance & Processes. You establish clear processes for content requests, prioritization, and publishing. You complete a full page audit across all properties and recommend optimizations and sunsets

• Sanity Migration & Launch. Yo…