Marketing Manager - Spine

• Department:
  Product Management & Marketing

At the forefront of health technology for over 35 years, Munich-based Brainlabdigitizesmedical workflows, from diagnosis to therapy, to offer clinicians and patients better treatment possibilities. Our innovative digital ecosystem forms the basis for modern healthcare technology in 4000 hospitals in 120 countries.

Our key to success is our creative,talented and hard-working team, which consists of around 2000 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious,authentic and useful.

We’re seeking a highly motivated (Senior) Product Marketing Manager for our Spine & Craniomaxillofacial Team who acts as the ambassador of the products inhouse and externally. You’ll play a critical role in our Product Management & Marketing department by promoting customer solutions for our Spine & Craniomaxillofacial solutions. Your main responsibility is to drive and ensure long-term success for the portfolio.

Product Management & Marketing serves as the voice of the customer to internal Brainlab audiences and the voice of Brainlab to the customer. We are responsible for evolving our customer experience and for driving product commercialization by specifying, launching and maturing products.
The Product Marketing Manager is responsible for transforming product innovation into compelling customer value propositions and successful market adoption. The role ensures that individual products are positioned within a broader clinical workflow, enabling Brainlab to communicate outcomes and customer benefits rather than isolated features. By partnering closely with Product Management, Clinical Affairs, Sales, Regional- and Corporate Marketing, the Product Marketing Manager drives portfolio-level storytelling, launch excellence, and customer-centric commercialization strategies.

Key responsibilities:

• Translate the portfolio and product strategy into a comprehensive clinical workflow marketing strategy, ensuring a consistent and compelling value proposition across the entire global customer journey.
• Drive indication-based and persona-specific storytelling by transforming technical features into clear clinical, operational, and economic benefits for surgeons, hospitals, and healthcare systems.
• Partner closely with Product Management to shape go-to-market strategies, launch plans, and commercialization activities for new products and solutions, ensuring successful market adoption.
• Challenge and guide Product Managers to position products within the broader clinical workflow and portfolio strategy, moving beyond isolated feature-focused messaging.
• Develop and maintain portfolio positioning, messaging frameworks, competitive differentiation, customer personas, and value propositions supported by market insights and clinical evidence.
• Create global marketing roadmaps and orchestrate integrated product launch campaigns in collaboration with Product Management, Clinical Affairs, Regional Marketing, Sales, and Corporate Marketing.
• Develop product briefings including target segments, market analyses, positioning, clinical value propositions, customer needs, and competitive intelligence.
• Own the development of portfolio marketing assets, including workflow presentations, sales enablement materials, customer-facing content, product videos, digital campaigns, websites, and launch toolkits. (supported by Corporate Marketing team)
• Enable internal and external stakeholders through training programs, sales readiness activities, launch briefings, and educational content.
• Gather and synthesize customer, market, competitive, and commercial…