Senior Manager—Marketing

Locations: Düsseldorf | München | Prague | Vienna | Warsaw | Budapest

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Attention, please! The members of our Marketing and Communications Team have something to say—every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group’s global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.

What You'll Do

As Senior Manager, CE Marketing, you will lead the Marketing Center of Excellence (CoE) across Central Europe, driving marketing activations, developing our digital marketing capabilities, and advancing the transformation of the function.

• You’ll lead the Marketing Center of Excellence (CoE), setting the direction, priorities, and quality standards for our marketing activations and digital marketing capabilities across Central Europe.
• You’ll lead the end-to-end delivery of complex, cross-functional marketing campaigns, partnering with topic and channel leads from planning through execution and evaluation. Bringing strategic insight and Mar Tech know-how to every stage, you’ll ensure campaigns are delivered on time, on budget, and to a consistently high standard.
• You’ll drive the transformation and AI enablement of the Marketing CoE, further developing our ways of working and embedding an agile, data-driven marketing approach.
• You’ll shape analyses and benchmarking together with our Marketing Intelligence team to measure campaign effectiveness and drive continuous improvement.
• You’ll co-develop and co-own the annual campaign strategy for our priority campaigns together with the CE Leadership Team, the CE Marketing & Communications Leadership Team, and global Marketing & Communications teams, continuously enhancing our marketing activations and translating them into integrated 360° campaigns across all internal and external channels.
• You bring experience and passion for both the technical and content side of marketing, co-steering thought leadership content and editorials with subject matter experts and Practice Group Management teams. As one of our key cross-functional contacts, you’ll drive the further development of our cross-functional marketing and communications activities.
• You’ll lead, coach, and develop your team, balancing empowerment with clear direction while strengthening project management and transformation capabilities within the CoE and across the function. You’ll translate strategy into tangible outcomes through transparent communication, fostering engagement and acceptance.
• You’ll act as a trusted advisor to senior stakeholders, influencing marketing decisions through sound business judgment and data-driven insights while proactively identifying and mitigating risks across campaigns…