Senior Brand Manager FTE

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets.

That’s the power of plus.

We are looking for a commercially sharp and analytically curious brand manager to take ownership of our Natural Paradise brand and cat trees category within Zooplus's Own Brands Accessories portfolio.

This is a cross-functional role where you'll drive performance through insight, influence, and coordination — working closely with Sales, Marketing, Pricing, and Procurement to shape strategy and execution across your brand and category.

Zooplus is Europe's leading online pet platform, operating across 30+ markets. Own Brands Accessories is a growing and strategically important part of our portfolio, with a mandate to build distinctive, customer-relevant brands that drive new customer acquisition and category differentiation.

• Own the commercial performance and strategic direction of the Natural Paradise brand and the cat trees category.
• Conduct regular brand and category performance reviews — diagnosing what is driving results, identifying risks and opportunities, and translating findings into concrete recommendations.
• Define the growth agenda for your brand and category, balancing short-term commercial priorities with long-term positioning.
• Steer portfolio decisions including assortment optimisation, NPD prioritisation, and delisting recommendations in collaboration with Procurement.
• Monitor market trends, competitor activity, and consumer behaviour to feed strategic foresight into your brand and category planning.

• Act as the primary interface for your brand and category across Sales, Marketing, Pricing, and Procurement — building alignment around your priorities without direct authority over those functions.
• Make the commercial case for your brand's needs — visibility, promotional support, pricing architecture — to the relevant stakeholders with data-backed arguments.
• Coordinate cross-functional execution to ensure that strategies agreed in planning translate into actions in market.
• Build productive working relationships with Shop teams across key markets to understand local dynamics and secure commercial support for your brand.

• Produce performance analyses that go beyond describing what happened — identifying the why and recommending what to do next.
• Translate data from multiple sources — sales, traffic, conversion, pricing, customer behaviour — into a coherent commercial picture.
• Develop and maintain a consistent tracking framework for your brand and category, enabling proactive management rather than reactive reporting.

• Identify systemic issues — structural barriers to performance that sit outside your direct influence — and elevate them clearly and constructively with evidence and proposed solutions.
• Communicate proactively with your manager and relevant stakeholders, flagging risks before they become problems and sharing progress against agreed plans.

• 5-7 years of experience in brand management, category management, or commercial marketing — ideally in e-commerce, retail, or FMCG.
• Proven experience working in a cross-functional environment where influence, not authority, is the primary lever for getting things done.
• Familiarity…