Head of Engineering - Ad Management ​/ Retail (all genders

About Us

Factor Eleven is a leading drive‑to‑store revenue platform for brick‑and‑mortar retailers and CPG brands. Our platform automates the entire lifecycle of digital promotion communication - from media planning and ad creation through to campaign delivery, billing, and reporting. Operating as a high‑touch enterprise managed service, humans orchestrate our campaign strategy while our platform automates execution.

We’re hiring a Head of Engineering for our Ad Management / Retail unit
. In this role, you will own the technical engine behind the primary interface of F11’s platform. Your mission is to lead, scale, and evolve an engineering organisation tasked with a massive, high‑stakes objective: rebuilding these modules into a modern, AI‑native architecture. You will act as the technical co‑pilot to the Head of Product and collaborate closely with leadership peers across our other tribes and key commercial stakeholders.

This is a role designed for a leader who thrives on breadth, loves complex orchestration, and wants to leave a definitive mark on a core enterprise platform.

• Lead & Scale Leaders:
  Manage, coach, and develop a team of Engineering Managers. Foster a culture of high performance, deep psychological safety, and continuous feedback.
• Drive Modernisation:
  Spearhead the greenfield rebuild and platform modernisation of our four core modules into a distributed, cloud‑native system.
• Architectural Guardrails:
  Provide strong architectural oversight, ensuring key decisions align with our tech stack while actively embedding AI capabilities into both engineering workflows and product features.
• Cross‑Functional Alignment:
  Build rapid trust across technical and non‑technical boundaries, translating complex engineering roadmaps into clear strategic value for commercial leaders.
• Operational Excellence:
  Balance high‑level strategic vision with relentless operational execution, ensuring high‑quality, predictable delivery in a fast‑paced environment.

• 5+ years of leadership experience, with a proven track record of managing and developing Engineering Managers, not just individual contributors.
• 10+ years of total experience in software engineering, including solid knowledge of distributed systems and modern cloud architecture (AWS).
• Hands‑on experience or deep technical familiarity with Node.js, Type Script, React, and GraphQL.
• Exceptional interpersonal skills with a demonstrated ability to build trust quickly with cross‑functional peers and commercial leaders.

• High Ambiguity Tolerance:
  Comfortable making sound technical and people decisions in environments without clear precedent or predefined processes.
• Domain Breadth:
  Energised by owning multiple adjacent domains simultaneously, preferring systemic breadth over a narrow, single‑domain focus.
• AI‑Native Mindset:
  Actively look for ways to integrate AI into your team's development workflows and the product's feature set.
• Strategic Product Builder:
  Know exactly when to build fresh and when to optimise, aligning technical execution with market opportunities. Have a sharp instinct for balancing technical debt against fast‑paced business delivery.

• Talent Acquisition Screening
• Hiring Manager Interview
• Technical & Peer Interview
• Executive & Culture Fit