Field Marketing Manager

Overview

Cognite operates at the forefront of industrial digitalization, building AI and data solutions that solve some of the world’s hardest, highest-impact problems. With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements.

Our moonshot is bold: unlock $100B in customer value by 2035 and redefine how global industry works.

What Cognite is Relentless to achieve

We thrive in challenges. We challenge assumptions. We execute with speed and ownership. If you view obstacles as signals to step forward - not step back - you’ll feel at home here. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

• Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets
• Plan, coordinate, and execute in-person and virtual events, including trade shows, round tables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
• Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce.
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
• Support partner demand generation opportunities.
• Build relationships with new and existing vendors and associations to drive market penetration

• As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition.
• You will be responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers.
• You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touch points that lead directly to qualified opportunities and accelerate deals already in the pipeline for the sales team.
• You are proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.

• 3-5yrs years of field marketing experience in a B2B SaaS or technology company
• Fluent in both English and German is required
• Experience in the Industrial space like Oil & Gas or Manufacturing is preferred
• Strong campaign orchestration, persona, and buying cycle experience
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business
• Strong understanding of…