Senior Sales Manager - Europe

About Daon
Daon is a global leader in the defense against digital identity fraud and AI-generated synthetic identities. For over a quarter of a century, we have partnered with governments and leading enterprises to deliver secure, seamless identity experiences across financial services, telecommunications, healthcare, travel, and critical infrastructure.

Our TrustX platform enables organisations to orchestrate secure, scalable, cross-channel identity workflows, supporting identity verification, biometric authentication, and lifecycle management across complex environments. More than two billion identities worldwide have been safeguarded by Daon technology. Recognised as a leading provider by multiple analyst firms including Gartner®, Kuppinger Cole, and Frost & Sullivan®, Daon is at the forefront of shaping the future of identity security.

The Europe Sales Director role sits within the EMEA team and is responsible for securing new-logo business for Daon through both direct and partner-led sales channels. The successful candidate will play a lead role in driving revenue growth by identifying, acquiring and developing new customers and strategic partners.

The role has a particular focus on helping customers prepare for the EU Anti-Money Laundering Regulation (AMLR), which applies from 10 July 2027.

Key target markets include financial institutions, fintech, digital banks, public sector, and Fortune 1000 customers across gaming, telecoms, public sector and technology, as well as other companies agreed with the management team.

The role will involve opportunity sourcing, qualification and pipeline development through networking, targeted outreach, opportunity pursuit, market knowledge and market development campaigns.

Buyers are typically heads of fraud, security, compliance and digital, along with the executives above them. They are buying lower fraud losses, faster customer onboarding and regulatory compliance, and the successful candidate will sell in those terms.

The successful candidate will build most of their own pipeline through research, a clear point of view on each target account and direct outreach to senior decision makers.

The role reports directly to the VP Sales Europe.

• Hunt for and secure new-logo business, including sourcing, qualifying, progressing and closing opportunities working from a named list of target accounts agreed with their manager..
• Identify, qualify, develop and manage new partnership opportunities.
• Manage the full direct and indirect sales process, including business development, opportunity qualification, bid/no-bid recommendations and end-to-end pursuit through to close.
• Develop and maintain strong commercial relationships with partners, end customers, system integrators and technology partners, where applicable.
• Build relationships across the full buying group in each account, including fraud, security, compliance, digital and procurement, so that no opportunity depends on a single contact.
• Work closely with Daon teams and other strategic contributors to develop medium- and long-term partner and direct sales strategies.
• Engage directly with end customers to understand and define requirements, maintaining involvement to support successful implementation.
• Collaborate across the company to maximise the effective use of resources and expertise.
• Grow Daon’s presence in target market segments through direct customer engagement and partner-led activity.
• Build account plans and go-to-market strategies for each target customer and partner and prepare thoroughly for every senior customer meeting.
• Maintain accurate sales forecasts, pipeline records and opportunity hygiene to support effective management reporting managed in in Hub Spot.